Spring Hill, Tennessee, United States
A creative thinker, self-motivated, organized, and goal-oriented graphic designer with over 25 years agency and in-house experience in retail, healthcare, publishing, engineering, and hospitality. Strong skills in typography, branding, conceptual thinking, and making complex ideas simple and relatable. Extensive experience in Photoshop, Illustrator, InDesign, PowerPoint, Canva, and ClickUp. Strengths include solid internal and external communication skills, project management, adapting to change, and staying on top of design trends for both print and interactive. #readytowork
Lay out print and social media graphics and POP collateral for biweekly promotions for a variety of brands within the F9 family of brands, primarily Lumber Liquidators. Execute photo shoots and edit photos of products for use in e-commerce applications. Utilize efficient communication with various stakeholders across platforms including email and ClickUp.
Our world grows more noisy and cluttered. In our frantic pace to keep up, we become increasingly disconnected with who we are. I’ve been exploring abstract paintings based on iPhone photos that have been manipulated to create imagery that conveys a sense of peace and quiet. In a sense, I am exploring two aspects of the human condition: our eventual demise and a certain peace that comes from wisely considering our short time here. In the past I focused on urban landscapes that bordered on abstraction, influenced by early twentieth-century American painters such as Georgia O’Keefe and Edward Hopper. Now that tendency has swung all the way to abstraction with some resemblance to the real world, engulfing the real in fog and mist.
Conceptualize and implement marketing campaigns from concept to delivery for a variety of print and digital media to enhance the marketing efforts for a coffee shop franchise. Review drafts of junior design staff to ensure work is up to brand standards and quality. Direct photo shoots and manage photo editing. Implement ClickUp for department use to deploy an effective project management strategy. Create and maintain Canva templates for use by franchisees and home office staff. Developed a comprehensive packaging brand system and coordinated print production.
Responsible for conception and execution of marketing campaigns for print and digital. Designed and coordinated production of packaging for new coffee-related products.
Freelance one-person shop specializing in logo/branding design and front-end web development. Create a variety of print and interactive materials, ranging from catalogs, book covers, posters, identity collateral, advertisements, in-store-displays, annual reports, websites, e-commerce, logos, and print collateral for clients such as Thomas Nelson Publishers, NotifyMD, AmSurg, Barbershop Harmony Society, Tennessee Golf Foundation, and the Tennessee Tech Tuba Ensemble. Philosophy is to design with an approach that fuses strong technical ability as well as creative flair that effectively communicates to get results. Collaborate with in-house teams and agencies.
Directed and produced monthly campaigns across a variety of media for coffee franchise, helping franchisees promote special offers to their customers and create brand awareness.