Zürich Metropolitan Area
Hi! I'm Brad, a digital transformation leader specializing in scaling enterprise technology adoption and driving business innovation through eCommerce. My career journey has intersected with China's rapid digitization to California's tech hub in 'Silicon Beach' to Switzerland's innovation ecosystem. I blend strategic vision with practical execution to help organizations navigate digital evolution. CAREER SNAPSHOT • INNOVATOR: I excel at architecting and implementing digital transformation initiatives. From developing Red Bull's first global eCommerce strategy to pioneering Logitech's B2B digital platform approach, I've consistently driven technological advancement and business model innovation. • STRATEGIST: My expertise lies in translating complex technical opportunities into actionable business strategies. I've led enterprise-wide digital transformation projects, working with cross-functional teams to implement new technologies and drive adoption across global organizations. • LEADER: My leadership style focuses on creating an environment for others to succeed. Leading remote teams through Covid-19 and spearheading digital transformation initiatives across multiple markets have been some of the most rewarding experiences of my career. KEY ACHIEVEMENTS DIGITAL TRANSFORMATION: Pioneered Logitech's global B2B digital platform strategy, transforming it into the fastest-growing segment of the business. SCALE & GROWTH: Achieved 100% 2-year CAGR with $200M+ annual digital sales at Red Bull, building and implementing scalable digital commerce solutions across markets. TEAM & TECHNOLOGY: Successfully secured $4M in additional funding and doubled team size to accelerate digital transformation initiatives and capture emerging market opportunities. WHAT DRIVES ME I find my mojo at the intersection of technology and business transformation. My approach combines strategic thinking with practical execution, helping organizations navigate the complexities of digital evolution. I believe in building strong, collaborative relationships and creating environments where innovation thrives. BEYOND THE DESK Being based in Zürich allows me to pursue many opportunities, such as enjoying outdoor adventures. To decompress, you'll find me skiing the Alps, trail running, or cycling. I stay current with emerging tech trends through active trading, market analysis, and my all-time guilty-pleasure, reality TV. SAY HI I'm always open to connecting with fellow digital innovators, technology leaders, and transformation specialists.
Commercially responsible for Logitech's global online B2B channel across Marketplaces, Pure Play, Brick N Click partners, and Direct-to-Business.
- Developed the go-to-market commercial strategy for Logitech on Amazon’s B2B platform across all categories in NAM, EU, and Asia, focusing on developing Enterprise sales. - Transformed Amazon Business into Logitech’s fastest growing B2B channel and margin accretive.
Managed an 8-person cross-functional eCommerce team responsible for revenue and profit growth through direct account ownership (e.g. Amazon, goPuff) and execution of online sales drivers (e.g. Walmart, Kroger, DoorDash). - Orchestrated digital transformation initiatives delivering 100% 2-year CAGR with $200M+ annual digital sales through platform optimization and analytics-driven strategies. - Secured $4mm investment for digital sales team expansion, scaling team by +120% to accelerate platform partnerships. - Coached Amazon account manager through annual renegotiation. Implemented sku-level analytics and improved marketing operations, achieving +95% y/y revenue growth and category share leadership in 6 months.
Created the first global strategy for eCommerce across North America, LATAM, EMEA & Asia to become the fastest growing sales channel across 25 countries. Responsibilities included Pure Play/Marketplaces (Amazon, Ocado, Alibaba, JD, etc) and Brick & Click/eWholesale (Walmart, Tesco, Metro, etc). - Led digital transformation across 25 countries, partnering with leadership to implement scalable eCommerce solutions delivering +60% YoY growth. - Spearheaded digital market entry strategy in China, resulting in +150% YoY growth through strategic TMall and JD platform partnerships and digital activation programs. - Pioneered development of proprietary digital analytics platform deployed across 120 retailers in 45 countries, automating performance monitoring and optimization. -Trained 15 countries and 50 participants in Red Bull’s first global Amazon and eCommerce Brick & Click Key Account Management sales training program.
Managed Amazon P&L, consultant to account managers with Brick & Click retailers (e.g. Walmart, Target, Costco), and strategy development lead. - Negotiated annual investment, which increased profitability 30% and grew revenue 80% y/y. - Developed eCommerce as an organizational priority, secured $1mm+ incremental funding and built a 5-person cross-functional team structure.
Simplex is a manufacturer of high-tonnage lifting and positioning products specializing in jacks & hydraulic equipment. Actuant Corporation is a $1.5B diversified industrial company with operations in more than 30 countries. - Executed an outbound-call sales project that increased July 2012 orders by 4%, with an average order margin that was 25% above the company average. - Improved customer base churn rate by obtaining orders from 8% of lost customers in the fiscal year. - Consolidated the RFQ data entry process which resulted in an 80% time reduction.
Shanghai Industries Group (SIG) is a diversified, on-demand international manufacturing company created to help businesses of all sizes compete in the global marketplace. SIG delivers uncompromising value to customers by focusing on centralized control of product manufacturing through process systemization. - Coordinated multiple projects with team members and clients to develop and manufacture products. - Translated product specifications, managed client relations, and monitored product quality.
Orientation Leaders assist new students in their transition to college through Premiere DePaul and other new student programs. - Led diverse student groups through a two day orientation program to introduce them to life at DePaul and in Chicago. - Shared information and personal experience thru panel and small group discussions about diversity and sustainability.
Student Involvement Interns support organization development. They strive to help student leaders enhance their organizations through a wide variety of workshops, events, and one-on-one advice that will increase structure and promote growth. - Achieved a 10% increase of approved student organizations from the previous year by conducting departmental events, roundtable discussions, workshops, and offering one-on-one advice. - Part of a planning team that increased attendance 80% for annual conference of which 61% of the respondents strongly agreed or agreed that “The workshops helped me in preparing my organization.”
The Chicago Quarter Instructors facilitate the Common Hour curriculum in the classroom. They serve as a valuable resource and assist new students with their transition to college life at the University. - Communicated with 23 new students, three member teaching team, and staff regarding Common Hour lesson plan, expectations of the class, and planning purposes to assist with the First Year Experience. - Organized eight weekly common hour lesson plans and speakers, in order to familiarize students with Chicago and various topics such as Academic Success Skills, Sense of Belonging & Community, and Socially Responsible Leadership. - Instructed first quarter freshman in a set of skills to prepare them for success. - Evaluated progress through assignments, engagement, and self-reflection to enhance learning.