Westborough, Massachusetts, United States
Ralph Waldo Emerson once said --- “Nothing great was ever achieved without enthusiasm.” That is a quote that I strive to embody in my career. That is what provides the energy and motivation to take on new challenges. I enjoy the opportunity to make an impact in the capacities which I serve, cultivating relationships and moving business forward. Skills possessed throughout career --- Communications ~ Problem Solving ~ Data Analysis ~ Leadership Training ~ Time Management ~ Sports Administration ~ Public Relations ~ Event Management ~ Marketing/Promotions ~ Corporate Sponsorships ~ Licensing/Apparel ~ Resource Development ~ Project Management. I am blessed to learn from others the ability to multitask and to navigate through complex obstacles. This has created opportunities of creating new, more powerful ways to listen and deliver to both internal and external constituents. Experiences in each aspect has taught me that professional values lie in these simple points: - Initiative and drive, which in itself creates a strong work-ethic. - Empowering others to exceed expectations - The ability to achieve goals, no matter who gets the credit. - Find resolve to move forward in reaching our goals as a team. When I'm not strategizing and collaborating with others in my industry, I am coaching my sons football and basketball teams and working around the house. My wife and I love to travel around the country enjoying new experiences together with our son.
Expand Kentucky Legend market share nationally, growing specifically the South Central and Western US regions. Oversee 30 accounts, managing our regional account manager collaboratively with 11 brokerages within portfolio. Implement strategic plan for growing business that aligns with company vision to exhaust national footprint. Discover and activate new accounts while expanding brand line with existing accounts. Conduct quarterly reviews and annual evaluations with team members. Develop contingency plans with account partners to address issues resulting in favorable results. Coordinate internally with production, customer service and logistics departments to ensure effective multi-level communication with customers and brokers. Recognize trends/opportunities to execute strategic sales goals through compiling IRI, Neilsen and other internal data reports. Monitor forecast, sales budget, P&L and shipments to keep pulse on business.
Enhance brand awareness and expansion of the Kentucky Legend brand line. Implement strategic plan that aligns with company vision to exhaust footprint within US Northeast region. Discover and authorize new accounts while expanding brand line with existing accounts. Manage accounts collaboratively with broker firms represented within portfolio. Develop and conduct presentations/business reviews. Team with account partners to address issues and propose solutions to create favorable outcomes. Coordinate internally with production, customer service, marketing and logistics departments to ensure effective multi-level communication with external constituents. Analyze trends/opportunities through IRI and internal reports to execute strategic sales goals. Monitor forecast, budget, pricing and shipments to keep pulse on day-to-day business with customers. Key Achievements: Enjoyed a 73% sales growth increase with Kentucky Legend Qtr Hams in three years. Authorized six new accounts in past two years. Introduced 12 new items across existing eight accounts over past two years. Established 40% market share in Northeast Region as the brand leader in the Qtr Ham category. Had double-digit volume growth in each of the past three years. Improved tonnage of KL brand 35% in northeast region since 2018. Set NE Region tonnage records three-straight years, hitting the 2-million lb. mark in 2021.
Defined and implemented external operating strategies while implementing quality initiatives aligned with the overall athletic department vision. Participated in vendor contracts in efforts to spend effectively within our budget. Developed and managed over 150 corporate sponsors and donors in portfolio. Developed and delivered persuasive presentations/proposals to potential donors and sponsors to support Panther Athletics. Communicated and coordinated across all departments to ensure smooth workflow and multi-level communication. Established attractive sponsorship packages to procure external revenue for the athletic department. Recognized for exceptional ability to implement department vision / goals while adapting to new, emerging changes throughout the athletic department. Negotiated external businesses/industrial partners to assist in the renovations of our athletic facilities through underwriting costs, gifts-in-kind, etc. Key Achievements: Had a record 74% increase in athletic giving in inaugural year of Panther Athletic Fund. Recruited nearly 700 Panther Athletic Fund members in its first year. Raised over $525,000 dollars in corporate sponsorships (cash and gift-in-kind). Secured gift to put new turf field at Steele Stadium (football). Launched first crowdfunding campaign for the athletic department. Raised nearly $25,000 dollars in first year of the Panther Athletic Fund Golf Scramble. Completed projects of six (6) new athletic scoreboards in the fall of 2017. Completed stadium light projects at both soccer and softball facilities. Renovated locker rooms at football, baseball, basketball, soccer and volleyball. Secured $50,000 dollar partnership with Kentucky Legend and $100,000 dollar agreement with Pepsi. Collaborated with the city of Owensboro for Sportscenter with several arena renovations this fall. Raised nearly $200,000 dollars in first year of the Panther Athletic Fund. Selected to Leadership Owensboro Class of 2018
Established a new athletic annual fund while ending an outside organization’s booster club to create new structure of athletic giving. Introduced a new corporate sponsorship infrastructure for the athletic department. Developed and oversaw the athletic communications office with new initiatives. Gathered, analyzed and reported on state of the athletic department, pinpointing and addressing areas for improvement. Focus on donor relations and establish needs through each program of the athletic department. Key Achievements: Hosted soccer, football and basketball alumni day events to engage disconnected alumni base. Researched and found over 3,000 lost athletic alumni contact information. Expanded our efforts to retain and organize alumni, recruit and roster databases for future communications. Selected to direct the alumni relations office for six months during Advancement Office transition. Introduced engagement opportunities for alumni, parents and friends of Panther Athletics. Identified eight alumni chapter prospect areas to emphasize alumni events. Asked to serve on the Owensboro Family YMCA Board of Directors.
Collaborated with resource development staff to develop annual goals and solicitation calendar. Managed recruitment, retention and growth of the Maroon Club. Provided leadership and training over the athletic communications/game operations staff. Administered volunteers and students with Maroon Club special events and phone-a-thon. Prepared annual reports, budget analysis, and progress reports for Cabinet and Board of Trustees. Monitored sponsorships and donor portfolios. Negotiated vendor contracts and secured donations/gifts-in-kind for athletic department. Incorporate Marketing/Promotions program for the athletic department. Act as liaison between the athletic department, the campus community and the cities of Salem/Roanoke. Key Achievements: Raised on average $50,000 dollars in sponsorship revenue each year. Started the Maroon Club in 2012: went from 0 to nearly 1,000 members annually in only three years. Nearly $1,000,000 dollars raised in annual fund (Increased giving annually over three years). Hosted nearly 30 events annually for the Maroon Club. Expanded live video to over 50,000 views over last two years at Roanoke. Serve as the creative director for Roanoke Athletics recruiting videos, small capital projects and initiatives. Designed and implemented internship training, in areas of marketing, communications, game operations. Taught Sports Communications Class in the spring of 2015.
Provided and maintained high-quality student training. Collaborated with other divisions to develop new campus programming initiatives. Oversight and expansion of game operations staff for our athletic events (nearly 125 annually). Introduced several initiatives to grow our exposure around the state and the Atlantic region. Established and expanded relationships with local and regional media including hometown editors in promoting Maroon athletics. Oversight of the sports broadcast team which is trained to produce and webcast an estimated 150 athletic events a year in addition to a bi-weekly sports talk show. Key Achievements: 2011 Roanoke College’s Outstanding New Staff Member Award 2008-09 Old Dominion Athletic Conference (ODAC) Sports Information Director of the Year 2008-09 CoSIDA Award “Fourth in the Nation” for Men’s Basketball Media Guide 2010 Silver Summit Award for Website Development by the Blue Ridge Chapter (PRSA). Raised nearly $50,000 dollars in video streaming equipment to enhance our webcasts Nominated for CoSIDA “Rising Star” Award in 2008, ‘09 and ’11. Administered the development of each re-design of the athletic website with sidearm sports. Served as tournament director for 39 conference and NCAA post-season tournaments. Established growth of social media outlets to become the most followed in the conference.
- Handled the development of the first major re-design of the school’s athletic website. - Led all aspects of game operations; live stats, performed as statistician and public address announcer, hired all game day personnel and office help with interns, volunteers, work-study and event help and press row operations. - Performed post-game duties; press releases, updating website and supporting websites and upload game files. - Assisted the Athletic Director and Sports Information Director in daily operations of the sports information office. - Established relationships with local and regional media including hometown editors in promoting LC athletics. - Responsible for all publicity for student-athletes in local media, including hometown releases. - Produced media guides, game programs, game notes, preseason outlook/review, media releases and archived statistics. - Directed game operations for basketball, soccer and softball while assisting with football, volleyball and baseball. - Created and maintained all sports’ archives, files, photos, stats, box scores and yearly results on the website. - Compiled content and historical information/record books for each sport for the Great South Athletic Conference. - Served as tournament director for the GSAC Basketball Tournament. - Assisted in all facets of the sports information office and operating the department budget. - Introduced live stats for football, basketball, baseball and softball in addition to radio to football and basketball.