Boudewijn Willekes

Commercial Director EMEA at evo hair

Utrecht, Netherlands

About

Experience

  • Commercial Director EMEA at evo
    Apr 2025 - Present · 1 yr 8 mos

  • International Business Development Manager at LIPTON Teas and Infusions
    Feb 2022 - Apr 2025 · 3 yrs 3 mos

    Management of tea sales in Greece, Cyprus, Austria, Spain, Ethnic UK, Morocco and Israel for all tea brands under Lipton. Responsibilities include: Sales management and Distributor management to achieve set goals in turnover, distribution and profitability. Successfully transitioned this part of the business from Unilever managed to fully independent.

  • Keune Haircosmetics (4 yrs 7 mos)
    • Global Export Manager
      Jul 2020 - Jan 2022 · 1 yr 7 mos

      As the Global Exportmanager I am fully responsible for all activities within our International Distribution Network. This network consists of 75 countries, spread across all five continents. I am member of the Management Team, have full Export P&L responsibility and lead the Export Department (13 FTE).

    • International Business Development Manager
      Jul 2017 - Jul 2020 · 3 yrs 1 mo

      Responsible for developing business partner relations, turnover growth and opening new markets in EMEA and APAC region.

  • L'Oréal (4 yrs 11 mos)
    • Sales Controller - Promotions & Revenue Growth management
      Mar 2016 - Jun 2017 · 1 yr 4 mos

      Sales Controller for the L'Oréal Consumer Products Division. Also engaged as project lead for Revenue Growth Management.

    • Account Manager ASWatson
      Apr 2015 - Feb 2016 · 11 mos

      Account manager for the value brands listed at AS Watson of the L'Oréal Consumer Products Division

    • Business Planner
      Feb 2014 - Mar 2015 · 1 yr 2 mos

      Business Planner focused on Ahold accounts for all L'Oréal Consumer Brands. Additionally responsible as the project manager for the project concerning the development and implementation of a new business planning tool as well as the upgrade of the business planning proces. This is done in close cooperation with teams from France, Italy, Turkey and Greece.

    • Business Analyst
      Feb 2013 - Feb 2014 · 1 yr 1 mo

      Business Analyst for the L'Oréal Consumer Products division. Responsibilities included creation of management reporting, creation of sales and controlling tools and development of improved commercial processes.

    • Graduation Intern Category Management
      Aug 2012 - Jan 2013 · 6 mos

      Men Face Care category & department development research

  • Co-Founder/CEO at BROW Research & Consultancy
    Sep 2011 - Sep 2012 · 1 yr 1 mo

    Co-Founder and Co-Owner of a Research and Consultancy company