Berlin, Berlin, Germany
Senior Produktmanager mit Fokus auf digitale B2B/B2C-Plattformen und End-to-End-Product-Development (Discovery → Delivery). Bei CHECK24 verantworte ich Produktstrategie, Roadmap und Umsetzung in cross-funktionalen Teams – mit Schwerpunkt UX, Funnel-Optimierung und skalierbaren Prozessen. Stark in Stakeholder-Management (C-Level, Tech, Business), datengetriebener Priorisierung und klarer Kommunikation. Schwerpunkte: Produktstrategie · User Research · Metrics/KPIs · Roadmaps · Agile Delivery (Jira/Confluence) · UX-Prototyping.
•Product manager for CHECK24 Ärzte (B2C & B2B), aligning UX and business goals across vertical and holding. •Shipped new funnel and booking features based on metrics + user feedback, improving key conversion steps (e.g., onboarding, lead quality). •Owned roadmap, discovery, and delivery in Jira/Confluence; partnered closely with engineering lead to improve release & QA processes. •Built clickable prototypes (UXPin/Sketch) to accelerate alignment and reduce rework.
•Strategic direction for the product, social marketing, and community management •Creating in an agile team the development pipeline and managing release plan •Sales strategy and content release planning •Product website, online shop and community properties management •Quarterly sales strategy and forecast, sales planning •General requirements and relationship management with external development partners •Game content management and roadmap development with external developers (content, localization, QA) •Team management
• Owned product strategy and monetization for a Free-to-Play MMORPG, including community and social channels. • Planned and executed content releases and quarterly sales forecasts based on KPI analysis. • Managed customer-facing platforms (website, shop, community) and optimized funnels using game metrics (ARPU, KPIs). • Led external development partners and cross-functional teams across content, localization, and QA.
• Assigning and overseeing sales and promotional tasks to the multinational game team and graphics team • Working with management to define monetization strategies for a global Free to Play MMORPG new released game in 3 languages, including Founder Packs, Homepage / IG Sales, Mystery Boxes, Loyalty Progams and more • Creating monthly sales and promotional plans to reach revenue forecast depending on KPI • Developing solutions to optimize and maximize game revenue • Designing and executing promotions to drive sales, spender conversion and player retention • Optimizing release and life cycle planning of new monetizable items to maximize revenue and player satisfaction • Managing and optimizing promotional marketing through various social media, launcher and in-game channels • Adapting the Korean monatization model to western needs • Webdesigning and integrating the interface for Webpurchases, Loyalty Programs and more
Customer Support through CRM ticketing system; community management; moderation of game and forum; planning and execution of events; Content management of the website; Casting and coordination of voluntary helper translation and proof reading; QA and bug testing; planning sales promotions and execution of sales promotions, setting up news with pictures for promotions Training of new Game Masters Facebook and Twitter Communication
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