Istanbul, Istanbul, Türkiye
Responsible for Bud, Beck’s, Corona, Miller, Amsterdam, Leffe, Hoegarden, Erdinger, Duvel, Grolsch
Responsible for Luxury Brands; Chivas Ultra Premium, The Glenlivet, Aberlour, Monkey 47, Mumm •Assist / Lead brand plans; brand communication campaigns including media, influencer, brand activations etc. •Project based digital management; content plan creation, desing briefs, media plan evaluation and results reporting. •Supports the process of budget management and planning cycle. •Tracking the market dynamics and competition with research reports and prepares analysis based on market data. Also detailed analysis for internal sales data, and following brands monthly evolution Developing recommendations and action points accordingly. •Working closely with sales team to leverage product incentive processes and to achieve first digital sales incentive with carry on whole processes digitally •Develop and implement in-store visibility for Chivas & Luxury Portfolio •Collaborate with the media agency, event agencies , and PR agencies to develop brand development proposal & execution details, event management, designing processes
Danone Pro+ & Activia | Apr -October Danette&Danissimo&Tikvesli | Jan - Mar (Direct report to GBM) •Assist development of the brand growth plans with an understanding of the category drivers, identifying key issues and opportunities •Lead brand growth initiatives (inno/reno) in close coordination with cross functional teams •Manage the brand’s day to day operational activities including monitoring of brand performance •Communicating with suppliers and creative & media agencies •Close follow up of category & brand performance through market data (Nielsen, Ipsos) •Manage A&P budget and provide timely delivery of necessary reportings
Aiesec Global Entrepreneurship Program • Markets’ Analysis • Integration of the website into English version • Content creation for existing campaigns • Responsible for making various analysis on Google Analytics and preparing new reports • Developed new ideas for campaigns, posts and blogs
Brand internship for L'Oréal Professionnel • Daily monitored sales in campaigns and then prepared a report on a daily basis. • Responsible for communicating agencies, and content creation for Sacsirlari.com • Contribution to prepare presentations for sales meetings • Prepared new sales book • Responsible for performing new launches artworks translations for regulative process • Competitor Analysis and Price Analysis for the managers • Supported to share stories and posts on Instagram Account • Assisted the team in Mercedes Fashion Week 2018
All informations given below includes for two companies; L'oreal and Canan Kozmetik A.Ş • Daily monitored activities in bank accounts and then successfully prepared the cash flow report on daily basis. • Responsible for making decision of daily EFT’s and loans by considering that cash inflows and outflows • Preparing of bank orders and communicating with banks about to bargain interest rates • Generating new monthly report that includes expenses and related graphics • Controlling of Purchase Orders and invoices on SAP • Asisted in Treasury Forecast Report (L'oreal) • Reports development prepared on Excel Also, preparing regular and required reports for managers such as: • Cash Position • Outflows Report • Expense Report • Loans Report