Petaling Jaya, Selangor, Malaysia
I believe every great business decision starts with understanding people. With over 25 years in market research, I've helped brands uncover the "why" behind consumer behavior - turning data into clarity and insights into confident decisions. Today, through OnPointMRS, I partner with businesses to strengthen their brand strategies, sharpen their consumer understanding, and build internal capabilities to make insight-driven decisions every day. At OnPointMRS, we combine deep research experience with practical, business-first thinking - from qualitative projects and tracking studies to strategy-setting workshops and shopper insight programs. Whether it's guiding a brand's positioning or equipping teams to think more like researchers, our approach stays true to one principle: always start with the consumer first. If you're looking to make smarter decisions with research that's clear, actionable, and aligned with your strategy - let's connect. Let's collaborate to unlock the insights that will propel your business to new heights. Best regards, Boon Han, Soon
At OnPointMRS, I help brands make smarter decisions through insight-driven strategy. Drawing from over 25 years of experience in market research, I partner with businesses to uncover what truly drives their consumers and turn those insights into clear, actionable strategies. Key Services: - Market & Consumer Research: Designing and executing qualitative and quantitative studies to uncover motivations, barriers, and opportunities. - Brand Strategy Development: Guiding brands in defining their vision, mission, and market positioning with clarity and alignment. - Workshops & Capability Building: Equipping teams with practical research tools, frameworks, and mindsets to make insight-driven decisions. - Shopper & Tracking Studies: Delivering continuous insights to monitor brand performance and consumer behaviour shifts. Tools & Approaches: - Consumer-first frameworks for strategy building - Mixed-method research design (qualitative + quantitative) - Actionable reporting focused on decision-making - Collaborative, business-oriented workshops Selected Achievements: - Helped a heritage FMCG brand reposition for younger audiences, increasing brand relevance and purchase intent. - Designed and facilitated strategy-setting workshops that aligned cross-functional teams across marketing, sales, and R&D. - Supported client teams in building internal research capability, reducing dependency on external consultants.
InsightzClub is a Digital Market Research platform that provide fast and actionable insights to our clients. Traditional market research oftentimes requires long setup, fieldwork and reporting time. By the time results are in, actions may be delayed, potentially leading to missed opportunities. To address this, InsightzClub offers a suite of Digital Market Research solutions that accesses our large pool of online respondents to get you the insights needed, in a timely manner, for you to make your decisions. To know more, visit us at: http://insightzclub.com