Brussels Metropolitan Area
Experienced Marketing Product Manager with a demonstrated history of working in the computer software and FMCG industry. Skilled in Marketing, Business Planning, Analytics, Project Management and Microsoft Excel. Strong communication and presentation skills with a M.B.A. degree focused in International Relations from KU Leuven and Master Degree in Marketing from University of Belgrade.
- Connecting customer and shopper data & insights to identify granular regional opportunities and create actionable commercial levers at the market level - Identifying and managing Franchise strategic project portfolio in support of the growth company goals (Revenue Growth Management, Brand & Category review) - Proactively identify & framing risks and opportunities to the business plan via deep-dive analysis - Supporting development of annual business plans for Franchise Unites Collaborating with NE markets to help develop & adapt commercial strategies - Partnering with Franchise Units to lead System (with local bottlers) end-to-end alignment
- Developing powerful channel & account insights and identifying key opportunities. - Delivering timely and accurate analysis to identify performance gaps and propose action plans for key trade clusters. - Assessing BAT trade activities in key accounts to increase effectiveness for future activities. - Ensuring efficient prioritization of marketing spend for future trade activities. - Being an internal key stakeholder for all data trade-related insights and knowledge.
I am responsible for arming all local teams with analysis and actionable insights in order to help them driver their business unites - Office 365, Azure and Dynamics 365. - Being the analytical leader and owner of Consumption Models to drive impactful decision making by proving proactive insights. - Creating Forecast Tools to improve business predictability and effective decision making. - Providing data driven insights and recommendations on motions and actions. - Elaborating results and translating them into compelling communications through monthly presentations and newsletters. - Organizing Consumption clinics for account managers to monitor customer behaviour. - Synthesizing findings and providing strategic recommendations. - Developing expertise in product offerings and market dynamics to support analyses.
PMM position enabled me to understand, orchestrate, and influence customer campaigns and marketing activities around Office 365. - Developing and driving an effective commercial usage and deployment efforts and plans. - Delivering presentations to various external and internal audience on product capabilities and value propositions through events and activities. - Organizing events and webinars for targeted audience to increase knowledge of Office 365 functionalities and generate new leads. - Actively monitoring commercial performance per segment, channel and geography. - Generating insights and feedback to drive learning and improvement motions. - Planning and preparing product launches in cooperation with the global marketing team.
Assigned to internship as a winner of Coca Cola Talents selection - selected among 300 candidates Responsibilities: - Working closely with marketing, commercial team and bottler to ensure that the shopper insights are translated to robust strategies and tactics linked to specific metrics; - Developing the relationship between customer insights and sales data; - Evaluating the business impact of marketing activities and identify opportunities for improvement in the promotional process; - Working closely with the brand teams to develop the shopper activation tool kits timely and ready to apply communication, promotional mechanism, proposal for gifts, ideas for value added activation. - Fully responsible for defining information needs and designing qualitative and quantitative research projects to identify key marketing and sales trends. Responsible for creating, organizing and analyzing shopper survey about carbonated drinks.