Boitumelo Seane

Merchandising Director, Nike EMEA

Hilversum, North Holland, Netherlands

About

Strategy. Planning. Execution. My key interests lie in Retail Management and how the socio-economic factors impact the retail landscape of a country.

Experience

  • Nike (6 yrs 10 mos)
    • Merchandising Director, Brand Impact Sports
      Mar 2026 - Present · 4 mos

      Lead Nike Brand Impact Sports merchandising strategy across multiple sports categories (Basketball/Kobe, Tennis, Golf, SB, Accessories) in EMEA.

    • Senior Manager Energy Merchandising, Jordan Brand EMEA
      Aug 2024 - Mar 2026 · 1 yr 8 mos

    • NDDC Merchandising Director, Jordan Brand EMEA (Stretch)
      Apr 2023 - Jul 2024 · 1 yr 4 mos

  • Category Sales Manager Running, Training & Jordan ,EMEA Distributors at Nike EHQ
    Jan 2018 - Aug 2019 · 1 yr 8 mos

  • Category Sales Manager Running & Women's Training at Nike Africa
    Dec 2015 - Dec 2017 · 2 yrs 1 mo

  • Channel Category Sales Development Manager: Beverages at Nestle South Africa
    May 2014 - Nov 2015 · 1 yr 7 mos

  • Customer Development Manager at Nestlé Australia
    Mar 2013 - Jun 2014 · 1 yr 4 mos