Kyiv, Kyiv City, Ukraine
Marketing leader with 8+ years building and scaling marketing functions for B2C products and IT/tech apps in Tier-1 markets . I lead marketing teams and own growth end-to-end — strategy, paid acquisition, funnels, and creative — turning marketing into a measurable driver of revenue, not just a cost center. I've built channels from zero and scaled them into top-performing, major traffic sources, managing significant monthly budgets along the way. Beyond the day job, I'm a marketing educator and host of a marketing podcast where I sit down with CMOs, CEOs, and founders. Since 2021 I've lectured and run webinars with leading educational institutions — Projector, Genius Space, IAmPm, and others — and graduated 500+ students in digital marketing. I have a strong network across the marketing industry and always enjoy conversations about growth, building marketing teams, and scaling B2C/IT products. Feel free to reach out.
• Lead Paid Social marketing across Tier-1 markets with team management • Built the paid social function from the ground up — launched TikTok Ads, Meta Ads and scaled them into the project's top-performing, major traffic sources. • Own full-funnel strategy: designed and optimized high-converting funnels that improved CAC • Lead a data-driven marketing approach — building reporting, creative testing frameworks, and decisions grounded in performance data. • Pioneered AI-driven marketing solutions and strategies to increase team output and efficiency.
* Established a dedicated team of performance marketing specialists. * Managed monthly budgets exceeding $250,000 in Tier-1 markets, consistently achieving goals. * A proven track record in successfully launching entirely new niches from the ground up. * Proficiency in leveraging Snapchat Ads and TikTok Ads for effective marketing strategies. * Possesses an in-depth understanding of the Dating, Home Improvement, and Astrology niches, facilitating targeted and insightful marketing approaches.
* Successfully developed and nurtured a nascent market, achieving a monthly spend of up to $150,000. * Extensive expertise in targeting and engaging Tier-1 countries. * Proficiently executed diverse multi-budget advertising campaigns for a range of IT products. * Demonstrated prowess in fine-tuning advertising campaigns to maximize their effectiveness. * Specialized in performance marketing, prioritizing high-return on investment (ROI) ad campaigns.
* Accomplished Email Marketing Executive * Designed and rigorously tested email templates tailored to Tier-1 clientele. * Effectively managed an extensive email database comprising over 1,000,000 clients. * Skillfully crafted and fine-tuned email subsequences and scenarios to enhance engagement and conversion rates.
* Effectively directed a team of 8 dedicated marketing professionals. * Demonstrated prowess in establishing comprehensive Digital Inbound Marketing strategies, encompassing Social Media Marketing (SMM), Public Relations (PR), and Email Marketing. * Orchestrated successful marketing campaigns for 20 distinct offline and online events. * Expertly crafted sales funnels and devised strategic marketing plans to drive success for internal projects.