Bogdan Bucurei

Vice President B2B Commercial

Zurich, Zurich, Switzerland

About

Commercial Executive | Telecom, Media & ICT | Ex-Vodafone, Telekom, Liberty Global 25+ years in telecoms, ICT and entertainment across Switzerland and Central & Eastern Europe, focused on turning complexity into commercial growth. Leadership experience across B2B, Wholesale and Residential markets, spanning commercial strategy, marketing, product development, operations, transformation and integrations — with strong focus on financials and commercial performance. Experienced in TV, streaming, VOD, sports rights and complex commercial negotiations. A player–coach leader who enjoys challenging assumptions, simplifying complexity, and building motivated teams that deliver with transparency, accountability and customer focus. Strong interest in data, practical AI adoption and smarter ways of working.

Experience

  • Sunrise (Zurich, Switzerland · On-site)
    • Vice President B2B Commercial
      Sep 2025 - Present · 10 mos

    • Vice President B2B Products & Marketing
      Dec 2024 - Aug 2025 · 9 mos

    • Vice President B2B Marketing
      Apr 2022 - Nov 2024 · 2 yrs 8 mos

  • Independent Consultant at Confidential
    May 2022 - Jun 2022 · 2 mos

  • Chief Marketing Officer at UPC Polska
    Nov 2018 - Mar 2022 · 3 yrs 5 mos

  • Member Board of Directors, Vice President at ARMA - Romanian Association for Audience Measurement
    Nov 2014 - Jan 2019 · 4 yrs 3 mos

  • Vice President of Content and Value Propositions CEE at Liberty Global
    Mar 2017 - Nov 2018 · 1 yr 9 mos