Belgium
Creative marketing expert with 15+ years of experience and a strong foundation in PR and communications. Passionate about driving growth in multinational environments with a winning mindset. Over 7 years of proven success in the FMCG and beverage (alcoholic & non-alcoholic) industries, as well as the food sector.
- Implement social media content across EMEA for KitchenAid brand - Develop the annual social media strategy and ensure aligned communication across markets - Manage Influencer Marketing and UGC campaigns
- Leading content coordination and digital promotion for multiple brands, including Arctic, Beko, Whirlpool, and Grundig. - Developing and implementing social media strategies tailored to each brand's identity and objectives. - Managing special projects involving digital campaigns and influencer collaborations, from concept to execution.
- Effectively showcase Solina's concepts and services to existing and potential customers on Southern & Eastern Europe (including Emerging Markets) - Plan and execute PR projects at local and central level – editorial, interviews, events, factory tours for relevant stakeholders in order to support business - Executing editorial materials for international and national specialised magazines (Food, Nutrition, B2B FMCG Companies) - Act as the company's ambassador and serve as its spokesperson at both national and international events, embodying its image and values - Implementing Solina Group's communication initiatives and generate new ideas to draw audience attention - Managing and coordinating the strategical steps for creating the architecture of e-commerce website - Evaluating marketing campaign outcomes and creating yearly strategies according to the business pipeline and and monthly KPI’s - Planning media buying and negotiation from rate-card scores
- Planning opportunities for partnerships, advertising and sponsorships for important profile events or media outlets - Planned, followed progress and managed stakeholder expectations and delivered according to business requirements - Maintain media relations - Implementing SEO original content for AROBS digital products - Creating content on newsletters and managing direct e-mail marketing - Managing social media pages including blogs, Facebook, Instagram, LinkedIN - Enhance the presence of the company in online and offline channels