Bob Bogaard

TSI Academy & DealClarityCoach.com Founder | Win rates up → Sales cycle times shorter → Deal stress down | For tech founders & B2B sellers | Detaching stress & burnout from success & fun | Skool.com/tsi/about

The Randstad, Netherlands

About

Tech founders and B2B sales professionals come to me with the same problem: deals are getting bigger, but so is the pressure. Selling starts to feel like it requires manipulation, false urgency, and 60-hour weeks. It doesn't. Ethical selling still wins. It just wins differently: clear qualification, direct asks, and deals where both sides know exactly why they said yes. Here's the shift my clients make: Before: chasing every deal, discounting under pressure, dreading the pipeline review, and carrying the stress home. After: a qualified pipeline you trust, bigger deals closed without pushing, and energy left over for the life outside your CRM. I call this Work-Life Synergy. Win better deals. Build a stronger business. Stay human while doing it. The proof: 25+ years in B2B tech sales, including Microsoft, IBM and Sitecore. 1000+ sales coaching sessions delivered. Founder of Total Sales Innovation and TSI Academy. Sales trainer and speaker for teams at Confluent, RETN, Zoom, and Tulipsoft. What clients say: "For anyone looking to achieve lasting success, happiness, and fun, I highly recommend Bob." Pascal Rieder, Founder & CEO, Tulipsoft "Bob is a master of the art of selling." Maria Mitova, Sales Rep, Progress "Bob's support has been invaluable in my growth as a sales leader." Harini Ramprasad, SDR Leader, TaskHuman Ready to win bigger B2B deals without the burnout? One next step: Join TSI Academy for courses, group coaching, live clinics, and the AI Deal Clarity Coach Pro: skool.com/tsi/about Languages: Dutch, English, German. Based in Amsterdam.

Experience

  • Total Sales Innovation (5 yrs 7 mos)
    • Founder TSI Academy | High Performance Selling without Burnout | Skool.com/tsi/about
      Jan 2021 - Present · 5 yrs 7 mos

      • Developed and authored online courses and books to enhance sales performance and growth for sellers and entrepreneurs. • Created engaging content for platforms like LinkedIn Selling, Sales Career Masterclass, and more to provide valuable insights to the audience. • Utilized skills in sales, marketing, and content creation to drive engagement and boost sales for clients.

    • Founder Deal Clarity Coach | AI Powered Deal Assessment & Coaching | DealClarityCoach .com
      Apr 2026 - Present · 4 mos

      Founder Deal Clarity Coach for B2B founders and sellers - AI Powered deal qualifying & sales coaching. 24/7 web app. Increased win rates → Reduced sales cycle times → less stress.

    • High Performance B2B Tech Sales Trainer & Coach | Stress-Free Success in Sales | Founder
      Jan 2021 - Present · 5 yrs 7 mos

      I transform B2B sellers and entrepreneurs in Tech to lasting high performance sellers by detaching stress and burnout from success and fun in sales. Through my methodology - Total Sales Innovation - my clients achieve mind-blowing results: → business performance (125%+), → income (2x), → planning & execution (>40%) → work-life synergy & FUN (1300%). My sweet spots: → Sales Strategy (USPs, ICP, Sales Planning) → Sales prospecting (Cold Calling, LinkedIn Selling, Funnel Design) → Sales Qualification (BANT, MEDDPICC) → Selling Innovation (SPIN Selling, Challenger Sale, Solution Selling) → Sales Negotiation & Closing (Process, Preparation, Strategy, Power Balance, Value Matrix) → Work-Life Synergy (Detaching Stress & Burnout from Success & Fun in Sales) Clients including: √ Adidas | √ Atlassian | √ Biospringer | √ Boomi | √ Brainbay | √ BTS | √ Confluent | √ Dell Technologies | √ Eco-Counter | √ Greensolver | √ Groupe Ober | √ Henkel | √ HP | √ Juniper Networks | √ KPN | √ KPN Partner University | √ M-Cube | √ Omni-Pac | √ PandaDoc | √ RingCentral | √ TiMotion | √ Trescal | √ TulipSoft | √ Zoom Partners: 🤝 Conceptsales / KPN Partner University | B2B Sales Training & Coaching - ICT & Telecom Sales 🤝 Unknown University | Sales Module Owner, teacher & coach 🤝 Uptoo | B2B Sales Training & Coaching - International Sales Teams 🤝 YuTrain | B2B Sales Training & Coaching - Global B2B Brands

  • Growth Coach & Business Manager TrackTable at TrackTable
    Mar 2021 - Present · 5 yrs 5 mos

    Tracktable koppelt orders tussen klant en leverancier 100% foutloos TrackTable is een platform waarbij storingen en onderhoud voor vastgoed digitaal worden gedeeld tussen klant en leverancier. Daarmee zorgt TrackTable voor een optimalisatie van de communicatie en het proces tussen de klant en de leverancier.

  • B2B Sales Trainer & Coach at Conceptsales
    Nov 2022 - Present · 3 yrs 9 mos

    B2B Sales Trainer en Coach voor Conceptsales klanten waaronder de KPN University: KPN partners, KPN ÉÉN MKB, KPN Large & Corporate Enterprise Trainingen onder meer: 1. Telefonische Verkoop + Telefonische Aquisuitie 2. Communiceren met Impact: Ontdek de kracht van jouw verhaal 3. Help je klant verder met toegevoegde waarde op Hosted Voice 4. Hoe verkoop de de waarde van Security 5. Maatwerk training voor KPN Partner Transformatie Programma

  • Module Owner & Teacher | Sales Module BSc student - entrepreneurs | Speaker | Business Coach at Unknown University of Applied Sciences
    Apr 2023 - Present · 3 yrs 4 mos

    Developed and teaching the Sales Module to the BSc students of the Global School for Entrepreneurship - University of Applied Science in Amsterdam

  • Founding & Community Lead Member | Speaker at The Coach Collective
    Dec 2025 - Present · 8 mos

    Speaker, trainer, sales coach, ambassador