Zurich, Zurich, Switzerland
With over 9 years of hands-on experience in Data Analytics, Data Activation, AdTech, and MarTech, I bring extensive expertise as a Program Lead, Solution Architect, Consultant, and now in Solution Consulting/Engineering. I have gained valuable knowledge across various industries and departments at global, regional, and country levels, working in tech and agency environments as well as within corporations. I effectively leverage strategic and tactical insights to solve complex challenges and enjoy diving deep into data, processes, and technologies. I have a proven track record of developing impactful customer data strategies and managing the entire lifecycle from concept to implementation. I am passionate about building and enhancing digital products. My strengths lie in stakeholder management, thought leadership, and establishing structured frameworks within teams. I am dedicated to fostering an environment of continuous learning and improvement. Outside of work, I am a sports enthusiast with a passion for outdoor activities. I enjoy backpacking and exploring different cultures, always eager to learn new languages. Growing up in the industrious Allgäu region, I developed a strong sense of determination, perseverance, and curiosity to explore new areas. As a digital and agile capabilities enabler, I am always looking to engage in knowledge exchanges, networking, and collaborative opportunities. I seek inspiring environments where I can share my expertise, learn from others, and stay at the forefront of emerging technologies. Let’s connect and explore new opportunities!
➤ Act as a trusted advisor to clients, ensuring successful adoption and maximized value from Salesforce solutions ➤ Collaborate with senior executives and management teams to align Salesforce solutions with business goals, KPIs, and long-term strategies ➤ Consult customers about 1st party data, AdTech, Collaboration Platforms ➤ Certified Salesforce Data Cloud Consultant, AI Associate & Agentforce Specialist
➤ 𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐃𝐚𝐭𝐚 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 implementation, encompassing vital components: 𝐃𝐚𝐭𝐚 𝐏𝐫𝐢𝐯𝐚𝐜𝐲, 𝐃𝐚𝐭𝐚 𝐂𝐚𝐩𝐭𝐮𝐫𝐢𝐧𝐠, 𝐃𝐚𝐭𝐚 𝐒𝐭𝐢𝐭𝐜𝐡𝐢𝐧𝐠, 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬, 𝐚𝐧𝐝 𝐀𝐜𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧. ➤ 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐨𝐟 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬, 𝐬𝐜𝐫𝐞𝐞𝐧𝐢𝐧𝐠, and effective stakeholder management. ➤ 𝐀𝐜𝐜𝐨𝐮𝐧𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐚𝐝𝐨𝐩𝐭𝐢𝐨𝐧, 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐲, 𝐚𝐧𝐝 𝐯𝐚𝐥𝐮𝐞 𝐚𝐫𝐭𝐢𝐜𝐮𝐥𝐚𝐭𝐢𝐨𝐧 of Digital & Tech products across business units and markets. ➤ 𝐄𝐧𝐚𝐛𝐥𝐢𝐧𝐠 𝐬𝐭𝐚𝐧𝐝𝐚𝐫𝐝 & 𝐚𝐠𝐢𝐥𝐞 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤𝐬 𝐚𝐧𝐝 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐩𝐫𝐨𝐜𝐞𝐬𝐬𝐞𝐬 through robust global network and collaboration ➤ 𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐢𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬 𝐟𝐨𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐠𝐫𝐨𝐰𝐭𝐡 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬, with a specific focus on enhancing operations within Consumer and Expert domains. ➤ Identification, alignment, and approval of funding for global and local Tech deliveries.
➤ Led the setup of 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 & 𝐎𝐫𝐜𝐡𝐞𝐬𝐭𝐫𝐚𝐭𝐢𝐨𝐧 as central project line, enhancing 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬. ➤ Conducted 𝐌𝐚𝐫𝐓𝐞𝐜𝐡 𝐚𝐬𝐬𝐞𝐬𝐬𝐦𝐞𝐧𝐭 & 𝐬𝐜𝐫𝐞𝐞𝐧𝐢𝐧𝐠 with a focus on 𝐁2𝐂, leading over 50 detailed sessions across 𝐝𝐚𝐭𝐚 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭, 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧, 𝐨𝐫𝐜𝐡𝐞𝐬𝐭𝐫𝐚𝐭𝐢𝐨𝐧, 𝐚𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬, and 𝐚𝐜𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧, summarized in a comprehensive 𝐌𝐚𝐫𝐓𝐞𝐜𝐡 𝐬𝐭𝐮𝐝𝐲 to optimize 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 and 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞. ➤ Designed 𝐚𝐫𝐜𝐡𝐢𝐭𝐞𝐜𝐭𝐮𝐫𝐞 𝐟𝐨𝐫 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 & 𝐚𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬, ensuring 𝐬𝐜𝐚𝐥𝐚𝐛𝐥𝐞, 𝐝𝐚𝐭𝐚-𝐝𝐫𝐢𝐯𝐞𝐧 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬. ➤ Integrated "𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠" 𝐜𝐚𝐩𝐚𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 into 𝐆𝐥𝐨𝐛𝐚𝐥 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬, aligning with 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞𝐬. ➤ Led advancements in 𝐄𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞 𝐀𝐫𝐜𝐡𝐢𝐭𝐞𝐜𝐭𝐮𝐫𝐞 within 𝐄𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐭𝐨𝐨𝐥𝐬, ensuring 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐚𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭, driving 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐞𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞, and delivering 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐦𝐩𝐚𝐜𝐭.
• 𝗚𝗹𝗼𝗯𝗮𝗹 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 𝗢𝘄𝗻𝗲𝗿 𝗼𝗳 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗢𝗿𝗰𝗵𝗲𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 ➤ Consulted regions on 𝐜𝐫𝐨𝐬𝐬-𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐣𝐨𝐮𝐫𝐧𝐞𝐲 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠 & 𝐫𝐞𝐚𝐥-𝐭𝐢𝐦𝐞 𝐨𝐫𝐜𝐡𝐞𝐬𝐭𝐫𝐚𝐭𝐢𝐨𝐧. ➤ 𝐀𝐜𝐭𝐞𝐝 𝐚𝐬 𝐚𝐠𝐢𝐥𝐞 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐎𝐰𝐧𝐞𝐫, leading 𝐜𝐫𝐨𝐬𝐬-𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐭𝐞𝐚𝐦. ➤ Designed 𝐝𝐚𝐭𝐚 𝐚𝐫𝐜𝐡𝐢𝐭𝐞𝐜𝐭𝐮𝐫𝐞 & 𝐩𝐢𝐩𝐞𝐥𝐢𝐧𝐞 (AWS). ➤ Developed 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐝𝐚𝐭𝐚 𝐬𝐜𝐢𝐞𝐧𝐜𝐞 𝐜𝐚𝐬𝐞𝐬 to drive innovation & 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐦𝐩𝐚𝐜𝐭. ➤ Led 𝐌𝐚𝐫𝐓𝐞𝐜𝐡 𝐫𝐨𝐥𝐥𝐨𝐮𝐭 in DACH, TR, NL, UK&I, FR, USA, MA. ➤ Integrated 𝐌𝐚𝐫𝐓𝐞𝐜𝐡 𝐭𝐨𝐨𝐥𝐬 for enhanced 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. ➤ Managed 𝐚𝐠𝐞𝐧𝐜𝐲 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 for 𝐝𝐚𝐭𝐚 𝐢𝐧𝐟𝐫𝐚𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞, 𝐝𝐚𝐭𝐚 𝐬𝐜𝐢𝐞𝐧𝐜𝐞 & 𝐩𝐫𝐨𝐣𝐞𝐜𝐭 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐲. ➤ Provided 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐬𝐭𝐞𝐞𝐫𝐢𝐧𝐠 & ensured successful 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧. ➤ Established 𝐠𝐨𝐯𝐞𝐫𝐧𝐚𝐧𝐜𝐞 𝐦𝐨𝐝𝐞𝐥 with close 𝐥𝐞𝐠𝐚𝐥 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧. ➤ Developed 𝐚𝐮𝐭𝐨𝐦𝐚𝐭𝐞𝐝 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 across 𝐦𝐮𝐥𝐭𝐢𝐩𝐥𝐞 𝐜𝐡𝐚𝐧𝐧𝐞𝐥𝐬. ➤ Created 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐧𝐠 & 𝐒𝐮𝐩𝐩𝐨𝐫𝐭 𝐌𝐨𝐝𝐞𝐥, integrating into 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐇𝐮𝐛. ➤ Enabled 𝐀𝐝𝐨𝐛𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 and 𝐓𝐡𝐮𝐧𝐝𝐞𝐫𝐡𝐞𝐚𝐝 capabilities. _______________________________ • 𝗚𝗹𝗼𝗯𝗮𝗹 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗟𝗲𝗮𝗱 𝗼𝗳 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗟𝗲𝗮𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 ➤ Thought Leadership on 𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 for enhanced CX. ➤ Optimized 𝐀𝐝-𝐓𝐞𝐜𝐡 utilization for 𝐢𝐦𝐩𝐫𝐨𝐯𝐞𝐝 𝐞𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲. ➤ Conducted 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 for actionable insights. ➤ Managed 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐆𝐥𝐨𝐛𝐚𝐥 𝐑𝐨𝐥𝐥-𝐎𝐮𝐭 ensuring 𝐫𝐞𝐠𝐢𝐨𝐧𝐚𝐥 𝐬𝐮𝐜𝐜𝐞𝐬𝐬. ➤ Guided 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 Agencies in Digital Marketing. ➤ Enabled capabilities for 𝐍𝐢𝐞𝐥𝐬𝐞𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐥𝐨𝐮𝐝 & 𝐎𝐫𝐚𝐜𝐥𝐞 𝐁𝐥𝐮𝐞𝐤𝐚𝐢.
➤ Led strategic projects, developed 𝐝𝐚𝐭𝐚-𝐝𝐫𝐢𝐯𝐞𝐧 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬, and created 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫-𝐜𝐞𝐧𝐭𝐫𝐢𝐜 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬. ➤ Optimized, managed, and controlled 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 dedicated to 𝐝𝐚𝐭𝐚 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬, 𝐝𝐚𝐭𝐚 𝐚𝐜𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧, and 𝐝𝐚𝐭𝐚 𝐜𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞. ➤ Delivered high-quality 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 and consulted on holistic 𝐝𝐚𝐭𝐚 𝐚𝐜𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧. ➤ Served as trusted advisor for 𝐝𝐚𝐭𝐚 𝐜𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞 and directed leadership in cross-project teams.
➤ Digital Transformation Consultant in New Business department. ➤ Expanded corporate strategy for Digital Transformation. ➤ Developed Framework for Digital business transformation of medium-sized companies in Germany as part of my master thesis, collaborated with With University of Leipzig and Fraunhofer Center for International Management and Knowledge Economy IMW.