Dallas-Fort Worth Metroplex
Award-winning, digital savvy CMO with a winning record of transforming brands and solving tough marketing challenges. Throughout career, successful in generating strong results for some of the world’s most iconic brands including P&G, General Motors, Pizza Hut, Arby’s and Papa John’s (to name a few) through translating insights and data into great ideas. Extensive experience in directing a range of marketing budgets large ($400MM) and small ($12MM) in both private and public environments. Additionally, take pride in being hands-on & scrappy with an ability to inspire and develop high-performance teams. ✭ MARKETING LEADERSHIP: Recognized for strategic thought leadership, strong multi-unit omni-channel experience, creative excellence, loyalty marketing and the ability to drive alignment throughout the organization. ✭ ROI: Delivered financial results through ROI-proven marketing programs; extensive experience in media mix modeling and revenue-optimization. Drives sustainable growth in revenue and profitability while improving customer acquisition and retention ✭ OPERATIONS-FOCUS: Work closely and productively with operations partners to create and implement process improvement that benefit customers, operations profitability and marketing effectiveness. Passionate board member on multiple boards and serve as VP, Programming & Events for the Harvard Business School Club of Dallas as well as Co-Chair of the United Way’s Social Innovation Accelerator Lab. BOB ☎ 678-357-3019 [email protected] Brand Marketing/ Strategic Planning /New Product Development/Media Mix & ROI Management/ Global Marketing/Advertising/Brand Positioning & Identity/CRM and Loyalty Marketing/E-commerce and Digital Marketing/Retail and Field marketing /Public relations/Social media/event & buzz marketing/Ad agency Resource management/Sales promotion, POP, Print/Test market Planning /Multi-cultural marketing
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