Copenhagen, Capital Region of Denmark, Denmark
I work with brands at the intersection of photography, film, and visual storytelling. My background spans over 17 years in street photography, commercial work, and brand collaborations across fashion, automotive, and tech. I specialize in defining visual language and turning it into coherent, culturally relevant content across campaigns, social platforms, and long-form storytelling. I’m equally comfortable directing productions, working hands-on, or collaborating with agencies and creators — depending on what the project needs. My focus is long-term visual equity, not short-term trends.
Senior Creative working across content strategy, video, and visual storytelling for global and regional brands. Responsible for developing strong creative concepts and translating them into effective, platform-specific content across social, digital, and film. I worked closely with strategists, creatives, and production teams to shape content ideas from early concept through execution, ensuring alignment with brand strategy, audience insights, and channel behavior. My role combined strategic thinking with hands-on creative direction and production. Key responsibilities included: • Developing content strategies and creative concepts for digital and social platforms • Creative direction of video and visual content from pre-production to delivery • Translating brand strategy into clear, compelling visual storytelling • Collaborating with account, strategy, and production teams across projects • Ensuring consistency, quality, and relevance across all content outputs • Working with fast turnaround timelines while maintaining high creative standards This role required balancing strategic clarity with creative craft — delivering content that was not only visually strong, but also purposeful, scalable, and audience-focused.
Senior Creative working across content strategy, video, and visual storytelling for global and regional brands. Responsible for developing strong creative concepts and translating them into effective, platform-specific content across social, digital, and film. I worked closely with strategists, creatives, and production teams to shape content ideas from early concept through execution, ensuring alignment with brand strategy, audience insights, and channel behavior. My role combined strategic thinking with hands-on creative direction and production. Key responsibilities included: • Developing content strategies and creative concepts for digital and social platforms • Creative direction of video and visual content from pre-production to delivery • Translating brand strategy into clear, compelling visual storytelling • Collaborating with account, strategy, and production teams across projects • Ensuring consistency, quality, and relevance across all content outputs • Working with fast turnaround timelines while maintaining high creative standards This role required balancing strategic clarity with creative craft — delivering content that was not only visually strong, but also purposeful, scalable, and audience-focused.
As a Creative Director, I lead the development of visual identities, brand narratives, and content across photography, film, and digital platforms. My work spans concept development through execution, with a strong focus on translating brand values into clear, distinctive visual language. Over the years, I’ve collaborated with a wide range of clients — from public sector organizations such as Københavns Kommune and DGI Byen, to international companies within branding, architecture, culture, and technology. My role often sits at the intersection of strategy and execution, ensuring that creative direction remains consistent, relevant, and impactful across channels. I work primarily with digital-first solutions — including visual identity systems, campaigns, websites, and content strategies — while also delivering print and physical brand assets when required. Many projects are developed in close collaboration with internal teams, agencies, and stakeholders across borders, requiring strong communication, leadership, and alignment throughout the process. My approach combines structured thinking with hands-on creative problem solving, always aiming to create work that is both visually strong and strategically grounded.
GSIXTY2 is a new Copenhagen based gallery & creative studio located in the Østerbro section of the city. A platform dedicated to serving both artists and collectors in Denmark & abroad. From a large template of mediums, GSIXTY2 offers a wide spectrum of expressions for the art enthusiast. Headed up by artists, Bobby Anwar & Sasha Bach- The gallery places a focus on local artists and acts as a bridge to the endless possibilities of their creative hub. GSIXTY2 takes great pride in offering an honest & fresh alternative to the already vibrant creative landscape of their home town.
Art Direction, Graphic Design, Strategy, Layout, Consultancy, Photography