United Arab Emirates
A dynamic and results-driven Sales & Business Development Leader with over 18 years of experience across the Middle East. Possessing a Master’s in Project Management and B.Tech in Instrumentation, I bring deep expertise in consultative sales, key account management, and channel strategy across automation, telecom, and digital transformation domains. Skilled in developing high-impact partnerships and leading teams to achieve ambitious business goals. By collaborating with cross-functional teams and leveraging market analysis, the aim is to identify new business opportunities and strengthen relationships with key accounts. Dedicated to driving innovation and efficiency, the mission is to empower clients with solutions that align with their operational goals while enhancing Schneider Electric’s market presence in the Middle East.
• Lead consultative solution selling across Oil & Gas, Utilities, Infrastructure, and Industrial sectors throughout the GCC region. • Build and maintain C-level relationships with key end users, consultants, and EPCs to influence project specifications and position Schneider Electric as a trusted partner. • Drive complex project sales, coordinating internal teams (engineering, tendering, marketing, service) and external stakeholders to deliver customer-centric solutions. • Spearhead strategic account growth plans for automation, digitalization, and energy management portfolios. • Promote Schneider’s Industrial Automation (PLC, SCADA, HMI, VFD), Telecom Systems, Digital Energy, and Cybersecurity solutions. • Represent Schneider Electric in regional industry events, summits, and exhibitions, enhancing brand visibility.
• Managed end-to-end business operations across GCC markets with a focus on OEMs and system integrators in industrial automation and IIoT domains. • Strategically introduced and positioned Beijer and Westermo—two emerging brands—and successfully grew their market share among key public sector accounts. • Developed and implemented channel partner programs to strengthen regional coverage and partner engagement. • Executed competitive pricing and go-to-market strategies aligned with customer demand and market dynamics.
Managed multi-country sales and business development activities across GCC markets focusing on industrial automation, IIoT, networking, and telecom solutions.
• Drove business growth in Oil & Gas automation through solution-based consultative selling. • Successfully converted an existing install base at ADNOC Offshore to a new automation brand for Fire & Gas and Emergency Shutdown (ESD) systems. • Led techno-commercial proposal development, ensuring technical compliance and cost optimization.
Delivered solution-based sales for Oil & Gas automation systems including Fire & Gas and Emergency Shutdown systems.