Bob van den Boog

Co-Founder at OnePractix | Managing Partner at Sntrix

Munich, Bavaria, Germany

About

Hi, I’m Bob. I’ve always cared more about things working properly than sounding impressive. LinkedIn may run on polished titles (guilty as charged), but execution is still what matters. That started in logistics, where execution is not optional. Things either run or they don’t. Most recently, I worked as Director of Sales and Business Development, leading commercial and operational work in environments where coordination, reliability, and follow-through matter. I still stay close to the space. You don’t really leave. Today, I apply the same mindset to digital work. Keep things clear. Take ownership. Build in a way that holds up in practice. Always open to a thoughtful exchange.

Experience

  • Co-Founder at OnePractix
    May 2026 - Present · 2 mos

    OnePractix is a healthcare-focused partner for practices and clinics. We structure and look after patient-facing digital work, from websites and appointment workflows to communication and visibility, so teams experience fewer interruptions and less administrative burden. My focus is on building the operational and digital side of OnePractix: clear workflows, reliable execution, and ongoing care that holds up in daily practice.

  • Managing Partner at Sntrix
    Jan 2023 - Present · 3 yrs 6 mos

    Sntrix works on digital presence and implementation for companies that require clear structure and reliable execution. The focus is on keeping things simple and aligned, from branding and websites to ongoing development, so everything works together and holds up over time. I lead the team and the work itself, ensuring that strategy, design, and technical execution stay connected and are delivered with clarity and accountability.

  • Director of Sales And Business Development at Transport Logistica GmbH
    Nov 2016 - Jan 2023 · 6 yrs 3 mos

    Led commercial activities across key markets, with a focus on growth, operational efficiency, and long-term client relationships. Worked closely with operations to ensure reliable execution and service delivery, while contributing to company-wide decisions as part of the management board. Also responsible for building and leading teams, expanding into new regions, and coordinating cross-functional initiatives. This experience shaped how I approach execution under pressure, align growth with operations, and build systems that hold up in practice.

  • Business Development Manager Technology & Consumer Retail at DHL Freight
    Jan 2016 - Nov 2016 · 11 mos

    Responsible for developing key technology and consumer retail accounts across the Benelux region. Managed strategic client relationships, drove new business, and worked closely with operations to ensure reliable delivery and execution. Led projects from onboarding through rollout, aligning commercial and operational work to support long-term growth.

  • Sales Manager at Hartl Connect Transport GmbH
    May 2014 - Nov 2015 · 1 yr 7 mos

    Responsible for sales and client relationships, supporting growth across key accounts. Focused on acquiring new business, managing existing clients, and working closely with operations to ensure reliable delivery and alignment between commercial and operational work.