Netherlands
Business transformative executive (GM/MD/CCO) with 20+ years of international experience scaling Consumer Goods and SaaS businesses. Strong expertise in General Management with a commercial backbone. Track record of growing revenue with 100M+, building high-performance commercial teams and leading multi-country go-to-market transformations across Europe and globally. Experience at P&G (15 years), Salesforce, Heineken, Hero and Qualtrics, operating at the intersection of strategy, revenue growth and commercial execution. Passionate about creating success together — helping people, teams, and businesses flourish. I thrive on transforming multi-functional teams into high-performing ones, inspired by Lencioni’s pyramid of trust, constructive conflict, accountability, and results. Furthermore I enjoy serving at the Advisory Board for a Fashion scale-up 10Days, guiding them on their journey from 10 to 30m turnover. Outside of work, I am a passionate basketball fan (former Dutch national junior team), DJ, and proud sports coach for our children. Areas of Expertise: + Commercial transformation leadership: developing large teams across international markets (100+ FTe) + Revenue Growth acceleration: start with defining a clear strategic vision followed by an execution drumbeat (OGSM, G2M, SaaS operating drumbeat, etc) + Full P&L responsibility and financial stewardship + Global business expertise across multiple countries + Managed complex retail partnerships (Amazon, Everest, etc.) + Advanced digital & eCommerce knowledge (across FMCG, DTC, marketplaces, SaaS) + Experience across corporate, family-owned, private equity, scale-up & start-up context Roles/Industry: Managing Director I CEO I Sales VP I CCO I Ecommerce I SaaS I Fashion I Consumer Goods (FMCG) I Algemeen Directeur
Leading the Hero team with vision, passion and action into a new chapter at becoming a strong “Better Snacking” food company. Transformation assignment, scaling the company and returning market share. Started with a clear new aligned vision, adjusted the organogram & key positions significantly and started a cultural change program. Realised a turnaround to growth (Top 3 globally), moved Hero BNL from loss making to profit in 2 years, whilst achieving marketshare growth in all categories. On-top we were recognised globally as top 3 employee survey (OHI 87) and externally with Great Place To Work (>90).
Fashion scale-up: board advisor on overall, sales and eCommerce strategies. Happy to contribute to the future proof strategies of this amazing company!
VP of Sales, leading the multi-functional Benelux team for Qualtrics (ticket stock exchange: XM). Experience Management (XM) is the next category on-top of ERP & CRM. Putting context, emotions and sentiment to data in your organisation. Ranging from Customer, Brand, Product to Employee engagement. Improving the XM across will deliver better business results. Managing Director Netherlands + Belgium Qualtrics (40+ people - $XXm ACV) Unified team by a winning team culture recognised internally and externally Overdelivered quota (Q4 YoY +80% / FY23 +20% vs quota)
RVP for Salesforce Marketing Cloud YoY growth ($ACV) through existing customer base and developing & executing strategies for enterprise customers. Crushed Q4: 176% Quota attainment, FY22 118% YoY growth. Unified the team, hiring & coaching whilst delivering excellent results
P&G France/BNL board member, reporting to GM of FBNL ($2 billion turnover). Doubled the business to $250 million and scaled a multi-functional team across 3 countries, growing the team from 20 to 40 FTE. Championed a new 3yr eCommerce vision that was embraced as the EU vision. Consistently overdelivered targets: 80%+ of total cluster growth by operationalizing a profitable growth mindset. Successfully added new business (Picnic, JD.com), tested marketplace & DTC. Developed outstanding relations with key retailers (Amazon, Bol.com, Action). Effectively closed 1st ever Action direct shipment contract in France.
China immersion trip, selected to represent Europe, learn and report back the implications for P&G in Europe. Absolutely most exciting learning experience on the job. Learned about data, Wechat, QR codes, image recognition, platforms, etc.
Delivered strong results with my multifunctional team across 3 different countries for the P&G cluster (FBNL). Focus on all emerging channels, such as eCommerce, non-food and discounters.