Berthoud, Colorado, United States
πππππππ ππππππ πππππππππ β’ ππππππππππ ππππππππ ππππππ β’ ππππππππ ππππππ ππππππ I drive growth and lead turnarounds: 7-ππ₯ππ―ππ§ (+14%), ππ«π’π¨π§ π π¨π¨ππ¬ (+17%), ππ§π ππππ-ππ§πππ₯ππ« ππππ’ππππ‘ (+28%). I build customer connections and loyalty, delivering commercial success across industries, categories, and channels, in consumer, B2B, and retail sectors. I turn good brands into great brandsβblending market insight, bold strategy, and creative execution to unlock meaningful growth. I combine creative vision with commercial precision to revitalize underperforming brands, open new markets, and align cross-functional teams with customer insights to accelerate adding value. My background spans ππ¨π«π©π¨π«πππ, ππ ππ§ππ², π©π«π’π―πππ, and ππ/ππ ππ§π―π’π«π¨π§π¦ππ§ππ¬βleading fast-moving teams through complexity, change, and scale. ππ‘ππ π¨ππ‘ππ«π¬ π¬ππ² - "π° ππππππ πππππππππ π©ππ πππ πππππ πππππππππ πππππππππ πππππππππ, ππππππππππππππ πππππππππ, πππ ππππππ ππππ ππππππ." - Alan Cerwick, CEO, VP Racing βπ©ππ ππ eππππππππππππ πππππππππππ. π―ππ πππππππ ππ πππππ ππ πππ ππππ πππ ππππππππ πππππππππ ππ πππ ππππ πππ πππππ ππππ πππππ πππππππππ ππππππππππ.β - Steve Miller, CEO, Additech βπΊπππππ πππ, π©ππ ππππππ ππππππππππππ ππππππππ ππ ππππ πππ ππ π ππππ ππππ ππ ππππππππππππππππ.β - Des Hague, CEO, Orion Foods (now OLM). ππ‘ππ π ππ«π’π§π ππ¨ ππ‘π ππππ₯π: β Turnaround, Brand Creation & Market Expansion β Multimillion-dollar launches and category growth strategies β Integrated Marketing Leadership β GTM strategy, full-scale campaigns, positioning, PR, and communications β P&L & Growth Acceleration β Driving top-line revenue through data-driven strategy and execution β Customer Experience Innovation β Boosting engagement across digital, retail, and omnichannel platforms β Strategic Partnerships & Licensing β High-value alliances with manufacturers and global retailers β High-Impact Team Leadership β Inspiring cross-functional teams with clarity, purpose, and active mentorship. β MarTech Optimization & Full-Funnel Digital Transformation, AI-driven Open to CMO, VP/Director roles, Fractional CMO, Board Seats, and consulting opportunities. Letβs connect.
Recruited by the CEO to lead brand strategy, communications, and licensing for this global auto aftermarket manufacturer. Spearheaded brand governance across global markets. Led 360+ initiatives remotely for 4 years with collaboration tools, Salesforce, Asana, CoSchedule, Ziflow, Teams, Zoom, etc. β’ E-Commerce Growth Strategy: Directed the development of a new optimized e-commerce website, increasing contacts database 5X and boosting web sales by 58% in 12 months. β’ Licensing Revenue: Launched licensing program with Mattel and 26 others, generating $175K in annual royalties, expanding into 6 new product categories, global markets, and 6 new retail channels. β’ Product Placement & Visibility: Secured TV and movie placements, expanding brand exposure to a 310M global audience in two years. β’ Brand Identity & Standards: Led the 2023 corporate & brand identity refresh, ensuring consistency across all touch points. β’ Brand Governance: Created the first Brand Standards Guide, ensuring compliance across all assets and communications; oversaw and policed 200+ international trademarks and 30+ domains for compliance and infringement. β’ Retail Brand & Licensing: Established brand standards for three licensed Branded Retail Platforms, building consumer trust. β’ Retail Expansion: Launched airport concession drive with international concessionaires, such as WH Smith, to establish retail footprints in high-traffic airports. β’ Employee Engagement: Led culture initiatives, increasing employee favorability ratings by 13% in one year across all locations. β’ Communications/Public Relations: Led and directed all corporate communications, press releases, crisis communications, CEO communiques, newsletters, and advertising, for a consistent, positive brand narrative. β’ Brand Extension: Launched VP Powermaster Fitness gym and protein powder line, reaching break-even in year one, and 23% ROI in year two.
Recruited by ππ ππ’π«π¦ ππππ¦π¬ πππ©π’πππ₯ πππ§ππ ππ¦ππ§π as part of a high-impact turnaround team for this 2,000+ retail location SaaS fuel additive provider, charged with redefining brand positioning, expanding global reach, and driving revenue growth. β’ Brand Repositioning & SKU Strategy: Led a full-scale brand refresh and pricing strategy overhaul across key SKUs, driving a 12% year-over-year increase in product take rate and improved brand cohesion. β’ International Market Expansion: Spearheaded the companyβs first international distribution in Australia and South Africa, generating $378K in revenue during year one. β’ Brand Portfolio Expansion: Developed and launched two new consumer-facing brandsβDieselGuard and EverDriveβbroadening category relevance and shelf impact. β’ Agile Product Testing & Market Response: Piloted diesel additive performance testing; leveraged real-time retail insights to iterate messaging and pricing, resulting in an 11% take-rate lift and go-to-market validation. β’ Digital Presence & SEO Optimization: Oversaw the development of a modernized, high-conversion corporate website with an integrated SEO strategy to increase traffic by 18% and engagement by 53%. β’ Customer Experience Innovation: Redesigned retail fuel dispensers to enhance user interface and streamline customer interaction, elevating overall UX and brand perception. β’ Integrated Marketing & PR Strategy: Executed full-funnel marketing communications and public relations plans, boosting brand visibility and customer engagement across retail markets.
Recruited by the CEO to provide strategic marketing and communications consulting for large and small businesses, including major oil industry clients and consumer brands. β’ Business Growth & Revenue Expansion: Increased annual revenue by 32% over ten years, securing long-term engagements and high-value clients. β’ Diversification & Market Expansion: Expanded client portfolio across retail, food, food service, and fitness industries, generating a 12% lift in revenue.
Recruited by ππ ππ’π«π¦ ππ¨π‘π₯πππ«π & ππ¨π¦π©ππ§π² as part of a turnaround team to lead all marketing strategy, brand management, and product development for this multi-channel, $250M food service company with 2,000+ locations, including c-store, military, education, and healthcare channels. β’ Revenue Growth & Market Turnaround: Reversed a three-year 8% decline, delivering an 8.9% increase in same-store sales from 2004-2006. β’ Retail Store Design Optimization: Redesigned c-store retail presentation, implementing a modular construction model that saved $8K per unit and $1.6M annually. β’ Multi-Channel Sales Expansion: Led menu development and branding for military, education, and healthcare sectors, increasing sales by 12%. β’ Retail Franchise Growth: Developed new menus and brands for c-stores, driving a 16% increase in franchised locations from 2004-2006. β’ Brand & Product Management Structure: Established Brand Management, Product Management, and Communications disciplines, creating a scalable marketing infrastructure, while learning and managing food regulatory compliance. β’ Budget Optimization & Cost Reduction: Rebuilt and optimized marketing budgets, achieving $1.7M in savings while maintaining campaign impact.
Engaged by the CEO to increase new business opportunities and optimize client retention for the largest independent paid media and PR agency in the U.S. β’ New Business Development & Client Growth: Strengthened partnerships with Southwest Airlines, 7-Eleven, and other high-profile brands, leading to a 7% revenue increase for the agency.