Bob Adrichem

Manager Paid Social & Display at adidas

The Hague, South Holland, Netherlands

About

Passionate about turning data, technology, and creativity into growth. Over the past 10+ years, I've helped global brands scale eCommerce performance across Europe through paid social innovation, automation, and strategic media investments.

Experience

  • adidas ()
    • Manager Paid Social & Display
      Mar 2026 - Present · 5 mos

      Driving eCommerce growth across Europe through Paid Social and Display, with a focus on performance marketing, creative testing, automation, and personalized advertising. Collaborating closely with platform and agency partners to unlock innovation, improve marketing effectiveness, and deliver sustainable business results.

    • Manager Paid Social
      Mar 2023 - Mar 2026 · 3 yrs 1 mo

    • Assistant Manager Paid Social
      Jul 2020 - Mar 2023 · 2 yrs 9 mos

  • Social Advertising Consultant at Publicis Groupe NL
    Sep 2018 - Jun 2020 · 1 yr 10 mos

    Managed paid social campaigns for global brands across multiple industries, developing full-funnel strategies that supported brand awareness, customer engagement, and business growth. Worked across leading social platforms, leveraging audience insights, testing, and optimization to improve performance and deliver meaningful client outcomes.

  • Campaign Manager at SalesKracht
    Mar 2015 - Jul 2018 · 3 yrs 5 mos

    Started my career supporting digital marketing campaigns for real estate clients, combining social media content, paid advertising, and performance analysis to help businesses strengthen their online presence and achieve their marketing goals.

  • Social Media Intern at Digined
    Feb 2014 - Sep 2014 · 8 mos

  • Internship Community Management at IIZT
    Jan 2013 - Sep 2013 · 9 mos