Raleigh-Durham-Chapel Hill Area
Senior Content Designer specializing in UX writing, content strategy, and information architecture for complex products at scale. At Wells Fargo I led content for Zelle projects serving 30M+ customers. At that scale, every word matters. And when everyday people's real money is at stake, a single bad experience can cost the bank customers, money, and trust. I started my career on the strategy side, in a marketing role, growing audiences and testing what actually moves people to act. That background still shapes how I work. I care less about how copy reads and more about what it does: whether people understand it, act on it, and get where they're going. A few results I'm proud of: • Cut drop-offs 59% on the Zelle search and add-recipient flow across 21M monthly sessions by rethinking the information architecture, not just the words on the screen. • Led content design for the launch of scheduled and recurring payments for 30M+ Zelle users, closing a years-long competitive gap. • Rewrote a mobile verification flow tied to an estimated $3.4M in annual fraud loss mitigation. • Designed a debit card screen that saves $800K+ a year while resolving a top customer complaint. What ties my work together is the belief that clarity isn't just nice to have, it's a requirement. If your content isn't clear, users won't understand it. If they don't understand your product, they won't trust it. And if they don't trust it, they won't use it. I'm currently seeking new opportunities as a content designer, UX writer, or content strategist. I'd love to join a team that treats content as a product partner, prioritizes problem solving, and uses AI to work faster while keeping design decisions in the hands of humans. You can explore my work at bmfischetti.com or DM me here on LinkedIn to chat.
Senior content designer owning end-to-end content for high-traffic, regulated money-movement and card experiences across mobile and web for 30M+ banking customers. Worked across lines of business including Zelle, credit card, brokerage, transfers and payments, mobile deposit, and bill pay, partnering with engineering, product, design, legal, and compliance. • Cut drop-offs 59% and session duration 42% across 21M monthly sessions by rearchitecting the Zelle search and add-recipient flow: streamlined the information architecture and added integrated search. • Closed a major competitive gap by launching scheduled and recurring payments for 30M+ Zelle users, leading content design across create, edit, and delete flows and building a notification content system spanning 7 trigger states. • Served as content lead during design reviews (peer, product, leadership), guiding dozens of reviews and rationalizing content strategy, voice and tone, accessibility, and compliance decisions to stakeholders. • Delivered an estimated $3.4M in annual fraud-loss mitigation and $978K in call-center savings by writing clear, guided content for a new in-app verification flow that brought Apple, Android, and Google wallet provisioning into compliance with step-up authentication. • Saved $800K+ annually and resolved a top-rated customer pain point by designing a debit card display screen that surfaced card credentials and made digital card use intuitive, eliminating rush shipping for 141K monthly cardholders awaiting replacements. • Drove a 30% lift in enrollments and 90K new users by redesigning the Zelle enrollment flow: built an AI prompt-engineering workflow to generate and stress-test intro screen copy against compliance constraints, and replaced full-screen modals for token registration and account selection with a single screen using progressive dropdowns.
Content strategist for the world's largest language-services and localization technology company, owning editorial strategy, web content, and demand-generation copy across B2B audiences. • Grew organic LinkedIn audience 25x in 18 months by researching audience needs and running a consistent, research-driven content program. • Lifted demo-request conversions 27% by A/B testing content layouts and optimizing lead-generation landing-page forms. • Tripled monthly blog output (200% increase) by establishing an editorial calendar, new editorial workflows, and project-management tooling for a distributed global team. • Rebuilt the information architecture of the GlobalLink website to align content with target audiences and business goals, improving findability and content-to-audience fit. • Partnered with subject-matter experts to produce value propositions and thought-leadership articles for industry publications, holding voice and tone consistent across blog, web, and social.
Covered the Pittsburgh Penguins (NHL), sourcing, writing, and publishing two articles per week.