Brandon Blum

Founder and Managing Partner @ New Edition

United States

About

Hey! I'm Brandon. I'm the Founder and Managing Partner at New Edition, a Brooklyn-based creative agency for emerging consumer brands. With seven years of digital marketing experience at companies like The Atlantic Magazine, Meredith Corporation, and Axios, I've seen what works—and what doesn't—when it comes to content that converts. In 2021, I co-launched For Others, social impact apparel brand that sold over $500,000 in products, donated over 100,000 meals to food banks across the US, and supported over 100 elementary schools. My current venture, New Edition, serves as an extension of your in-house team, handling content deliverables and execution across video, social media, podcasts, and UGC—whatever moves the needle. When I'm not servicing clients, I'm likely growing and building Founders Basketball— a national community of startup founders and investors interested in connecting with one another over business and buckets.

Experience

  • Founder at Founders Basketball
    Dec 2024 - Present · 1 yr 8 mos

    A community of startup founders and investors looking to connect over business and buckets. We currently host monthly events in New York City, Boston and Los Angeles; with plans to add 2-3 more cities in 2026.

  • Founder & Managing Partner at New Edition
    Jul 2024 - Present · 2 yrs 1 mo

    A Brooklyn-based creative agency that creates winning content for emerging consumer brands.

  • Co-Founder & CEO at For Others
    Sep 2021 - Dec 2024 · 3 yrs 4 mos

    For Others is a locally-conscious lifestyle brand based in New York City that gives back based on zip code. The brand was started in late 2021 by brothers Brandon and Jonathan, whose grandfather always emphasized the importance of 'doing for others'. The goal was to create a clothing company that provided real impact to real people in their own local community - without compromising quality or style. In just a few years years, For Others has built a growing and devoted following of customers motivated to leave a positive impact on their local community and the world at large.

  • Account Manager at Meredith Corporation
    Aug 2018 - Dec 2020 · 2 yrs 5 mos

  • Account Manager at The Atlantic
    Aug 2016 - Sep 2018 · 2 yrs 2 mos