Brandon LaRue

Coach | Human Performance Expert | Author | Speaker

La Crosse-Onalaska Area

About

Brandon LaRue is a transformational speaker, strength coach, entrepreneur, and the author of Special Strength: Lessons from Livia. With a dynamic blend of raw honesty, heartfelt storytelling, and spiritual conviction, Brandon inspires audiences to embrace adversity, challenge their limits, and lead with love. Brandon's message was forged in the fire of real life. His daughter, Livia, was born with a rare neurological condition that has challenged every assumption about strength, success, and purpose. What began as a personal journey of pain, growth, and surrender has become a platform for hope and healing. Through Livia’s life, Brandon discovered a new kind of strength—one rooted in faith, perseverance, and the power of presence. And now, he shares those lessons to help others discover their own “special strength.” A former collegiate athlete turned performance expert, Brandon holds a Master's in Human Movement and Strength & Conditioning. He’s the founder of Well Built Humans, a human performance brand dedicated to building dangerously healthy and resilient individuals. Whether he’s coaching corporate teams, faith-based groups, athletic programs, or everyday people, Brandon brings an unmatched energy and authenticity to every room. His style is unfiltered, faith-driven, and deeply motivating. He’ll make you laugh, cry, think deeply, and most importantly—take action. Brandon doesn’t just speak from the stage—he speaks from the heart. And when he’s done, you won’t walk away the same.

Experience

  • Well Built Humans (Self-employed · 7 yrs 2 mos)
    • Founder
      May 2019 - Present · 7 yrs 2 mos

    • Fitness Center Owner
      Aug 2019 - Present · 6 yrs 11 mos

      Health Optimization Gym (VO2max, Resting Metabolic Rate, Body composition, nutrition coaching, and small group functional personal training. ww.wellbuilthumans.com

  • CEO Well Built Supplements at Well Built Supplements
    Dec 2020 - Present · 5 yrs 7 mos

    We aren't a "magic pill" supplement company. We are a don't be lazy, eat right, move right, and supplement right company. www.wellbuiltsupplements.com

  • Chief Executive Officer at Well Built Kettlebells
    Aug 2020 - Present · 5 yrs 11 mos

    WELL BUILT KETTLEBELLS - Maker of the ONE and ONLY Kettlebell Backpack! KETTLEBELLS. MADE IN THE USA. For too long, ketttlebells, as well as most other fitness equipment, have been outsourced to being created outside of American borders, in particular China. We proudly stand behind our kettlebells that are made with discipline and ingenuity in one of the finest foundries in America. HIGH QUALITY Well Built Kettlebells matte black powder coating is extremely durable, protecting your equipment for years. Each kettlebell features a recessed logo and weight marking to maintain smoothness and comfort when you grip the ball of the bell. The smooth finish gives just enough traction to enhance your grip, giving you the ability to train hard without the fear of ripping up your hands/forearms int he process. MADE IN THE USA HIGH DURABILITY POWDER COATING IDEAL HANDLE DIMENSIONS ACCURATE WEIGHT

  • Author at Self-employed
    Mar 2020 - Present · 6 yrs 4 mos

  • Owner at Flanouflage
    Mar 2022 - Sep 2025 · 3 yrs 7 mos

    Apparel design, sales, order fulfillment, content creator, & marketing.