Natick, Massachusetts, United States
Helping B2B Companies Win More Deals with Competitive Intelligence, Win-Loss Insights & Product Marketing Strategy With a passion for uncovering the “why” behind business wins and losses, I specialize in Competitive Intelligence, Win-Loss Analysis, and B2B Product Marketing to help organizations sharpen their go-to-market strategies, competitive positioning, and sales enablement efforts. As Senior Director of Research, Win-Loss at Klue, I led a team delivering strategic insights to over 100+ clients, helping them: ✅ Increase win rates by 15% through data-driven competitive strategies ✅ Drive 300% revenue growth in key accounts ✅ Expand into global markets with multilingual research capabilities ✅ Implement AI-driven research solutions for improved efficiency With deep expertise in product positioning, messaging, and go-to-market strategy, I have helped B2B SaaS companies: ✔ Develop compelling positioning frameworks that resonate with buyers and differentiate from competitors ✔ Launch new research-driven product offerings, leading to increased adoption and revenue ✔ Enable sales teams with powerful competitive insights, ensuring they are armed with the right narratives to win more deals ✔ Craft executive-level presentations and thought leadership content, influencing C-suite decision-making I thrive at the intersection of data, strategy, and storytelling, translating research into actionable intelligence that fuels product innovation and revenue growth. Whether leading C-suite presentations, AI-driven research innovations, or competitive strategy workshops, my focus is always on driving impact. 💡 Looking for my next opportunity to lead competitive intelligence, win-loss, or product marketing initiatives in a B2B SaaS company. Let’s connect!
Led Competitive Intelligence & Win-Loss programs, driving strategic insights for 100+ clients, increasing key account revenues by 300%. - Directed a team of researchers to provide over 100 clients with customized win-loss analyses, facilitating strategic decision-making and improving win rates 15%. - Created and drove all core research products including core win-loss reports, executive summaries, and presentations to client C-suite leadership. Managed, hired, established, assigned, and monitored revenue targets for the team. - Initiated cloud-based delivery for insights, enhancing client access and satisfaction, contributing to a 300% increase in key account revenues. - Created new product deliverables including onsite client workshops and foreign language interviews to enable global expansion. Built up other clients from the pilot phase to become 4 of the 5 largest accounts, producing 40% of total win-loss related revenue. - Assigned most strategic account and grew revenue by 300% and expanded to 10 new groups at the client. Built up other clients from the pilot phase to become 4 of the 5 largest accounts. 100% YOY revenue increase 2 years in a row resulting in 40% of total win-loss related revenue. - Investigated and implemented new AI tools including an interview companion feature to improve interview workflows and reduce costs. - Drove client research communications including creating and delivering C-suite-level and SKO presentations. Hosted company webinars and AMA sessions supporting both ongoing client engagement and new prospect recruitment.
Key member of executive leadership team; responsible for all marketing for the company. Skreens is an early-stage start-up providing an innovative solution addressing the consumer video, enterprise video conferencing, streaming and digital signage markets. Drove all corporate communications, digital advertising, partner marketing, advertising, and events. Revamped company messaging, website, and all outbound collateral in the first two months. Created and executed a successful B2B-focused Facebook direct sales ad campaign resulting in 50% of company revenue and 3X ROI. Delivered a new marketing plan and lead capture increasing pipeline by 500%.
Provided marketing direction, messaging, and collateral development for Analytics product lines. Developed new outreach to the advertising community to generate demand for advanced advertising. Produced 100% of new leads and a $3M lighthouse customer. Created segmentation based on customer insights resulting in a customized marketing event that shortened the sales cycle by 50%.
Provided marketing direction, messaging, and collateral development for Cloud, Infrastructure, and Organizational product lines Created $30M of additional revenues via 2 new service launches with VP-level approval Originated and executed go-to-market initiatives with portfolio management, sales enablement, and sales. Identified marketing requirements and translate them into customer-facing content Delivered over 20 highly-rated customer sales presentations at the EMC Executive Briefing Center