Berlin, Berlin, Germany
With 10+ years of experience across data analysis, communication, and digital media, I specialize in: - Turning complex datasets into actionable insights and developing data-driven products - Leading cross-functional insights projects using SQL, Python, Power BI, Datawrapper - Communicating effectively across technical and non-technical teams - Navigating the ever-evolving social media and digital content landscape - Storytelling across platforms, from dashboards to documentaries Currently driving social insights at We Are Era (Bertelsmann), I’ve worked with brands like tesa, kicker, and SPIEGEL, and produced award-winning journalism and content projects. Outside of work, I’m a multi-published author and content creator with an audience of over 50,000 followers – building my own brand and refining my skills as a presenter and storyteller.
I lead the central Data & AI function and Social Intelligence Hub, building scalable data infrastructure, AI-enabled workflows and insight products that help teams and clients turn complex data into strategic decisions. • Built and scaled a multidisciplinary Data & AI team across Data Engineering, AI Engineering, Data Science, Analytics and Social Media Insights. • Developed scalable data infrastructure, governance standards and BI products using tools such as Snowflake, Airbyte, dbt, Power BI, YouScan, Apify and GWI • Designed AI-driven solutions, automation workflows, RAG systems and LLM-based applications to improve internal efficiency and enable new data products • Lead Social Intelligence projects across European markets, combining social listening, platform, scraping and audience data to uncover trends, audiences and content opportunities • Advise senior stakeholders, internal teams and clients with data-backed recommendations, dashboards, pitch support and strategic analysis formats • Further developing the companies data and AI strategy bringing together the needs and wishes of stakeholders in 8 markets (e.g. Germany, France, Netherlands, Sweden, Italy and more) and all business units ensuring an AI-ready data enviroment •Not only improving productivity and profitability of workflows through AI- and data-driven approaches but also crafting change communication
I lead social data projects across multiple European markets, empowering brands and creators with actionable insights to guide content strategy and improve campaign performance. • Built and scaled insights workflows across 5+ countries, supporting strategy, account management and production teams • Developed and improved data products in design and efficiency; designed and AI-driven solutions and supported Custom GPT development • Analyze performance and audience data across all relevant platforms like TikTok, YouTube, Instagram, and LinkedIn using tools like Power BI, Quid, Audiense, and through custom developed solutions using Webscraping, Python and SQL • Present strategic recommendations to clients and internal stakeholders to optimize content and boost campaign results • Support pitches with data-backed market trends, content best practices, and competitive analysis
• Plan, create, and analyze social media campaigns (paid and organic) for clients across entertainment, culture, and tech — using performance data to optimize strategy and reach. • Deliver content in both German and English across TikTok, Instagram, YouTube, X/Twitter, and Facebook ; spanning text, image, and video formats. • Provide strategic consulting on digital communication, change communication, and brand storytelling • Grew personal TikTok account to 54,000+ followers as a proof of concept of my data-driven approach by developing high-engagement formats based on audience behavior and platform trends
• Delivering articles and content for a multitude of high profile clients like DER SPIEGEL, NDR, ze.tt, SHZ, WDR, 11 Freunde, ProSieben Games, Golem, HipHop.de and more • Reported on culture, sports, and digital innovation with a focus on constructive journalism and data journalism. • Published articles, videos, and audio features for online, print, and broadcast outlets, often with SEO optimization and cross-platform integration. • Field reporting in Japan (2017), Israel (2019), and Tanzania (2020) • Built editorial strategies and workflows as editor-in-chief of the Nintendo magazine NMag, including content planning, editing, and launching a podcast and YouTube presence. • Specialized in transforming raw data and research into compelling, story-driven formats tailored to diverse audiences.
• Created data-driven stories and visualizations for Germany’s leading sports magazine, focusing on football analytics, historical data, and real-time sports trends. • Translated large datasets into accessible stories and interactive charts using tools like Datawrapper, Illustrator, InDesign, R, Excel, and SQL. • Led the implementation of Datawrapper to improve efficiency and introduce new data features for digital readers • Collaborated with journalists and editors to build narrative arcs supported by statistical evidence and visual context.
• Designed and taught the master's-level course “Data Journalism for Beginners” within the M.A. Digital Communication program. • Covered fundamentals of data analysis, storytelling with data, and visualization tools for journalistic applications. • Guided students through real-world datasets and introduced tools like Excel and Datawrapper. • Developed a hands-on, project-based curriculum bridging theory and practical newsroom skills.