Greater Flensburg Area
A technology enthusiastic e-commerce expert with focus on performance marketing, building digital sales channels, scaling processes, customer journeys, real-time personalization, A/B testing and conversion rate optimization. Several years of leadership experience as Head of E-Commerce in a market-leading and award-winning online store company for rims, tires, sport suspensions and everything around sporty car accessories. Now working as a digital expert for building online store solutions, user experiences and marketing strategies for growing companies.
Consulting for various e-commerce, tech or B2B client projects on the topics of growth, digital marketing, paid advertising, customer retention, logistics, supply chain and process automation. - Years of experience in the Shopify universe - Holistic view of growth strategies - Experts in media buying, especially Meta Ads & TikTok Ads - Managed several million annual ad spend - In-house and systematic creative production - Funnel building & conversion rate optimisation
Head of the e-commerce team of a digital agency. Responsibility for various internal shopify & shopware online store projects as well as strategic consulting for other client projects on the topics of growth, digital marketing, customer retention and process automation.
Disciplinary and technical management of an e-commerce team of up to 14 people. This includes the specialist areas of digital & growth marketing, e-commerce management, social media, 3D engineering, user experience, media and content marketing. - Strategic planning and implementation of corporate goals (OKR Framework) - Multiple awards for driving innovation - In-house media buying & creative strategy for growth - Development and implementation of new technological features - Systematic a/b testing for conversion rate optimisation - Further development of the 3D configurator - Development of a media production (photo & video) - Implementation of new content formats (SEO, Blog) - Organic social media strategy (Instagram, Facebook) - And much more...
Development and implementation of a holistic strategy to promote the innovative strength of the company.
Supporting the online marketing team.