Utrecht Area
I am a global talent acquisition and employer branding leader with deep experience driving transformation across countries, cultures, and organizational landscapes. From three years in Germany leading EU-wide initiatives across nine markets to my current global role at Ahold Delhaize, I have built and led programs that reshape how organizations attract and engage talent at scale up to 180.000 hires annually. Today, I oversee transformation initiatives for 17 brands and more than 400,000 colleagues in 11 countries. I bring together multidisciplinary teams, from tech and product to operations and brand, to design solutions that work across borders while respecting local realities. As a former entrepreneur, I combine corporate scale with entrepreneurial agility. I build solutions that are innovative, practical, and grounded in real business needs, always with a focus on impact and long-term value. I am energized by working across cultures, disciplines, and geographies, bringing diverse teams together to solve complex challenges.
Global Head of Total Talent Acquisition & Employer Branding at Ahold Delhaize, leading the Total Talent Acquisition Center of Excellence that shapes the enterprise‑wide strategy, standards, and capabilities for how we attract, hire, and onboard talent across the US, Europe, and Indonesia. I oversee the global hiring and marketing ecosystem supporting 17 brands in 11 countries, enabling more than 180,000 hires annually for a workforce of over 400,000 colleagues.
Leading Total Talent Acquisition and Talent Marketing across Europe and Indonesia, I drive large‑scale hiring transformation across 10 countries, building the foundations for scalable, tech‑enabled solutions that elevate candidate and hiring manager experiences while supporting 80,000 open roles annually and millions of monthly job‑site visitors.
Drove digital-first talent marketing across Europe, leading a European RFP, shaping content and UX wireframes, and launching 8 career sites in Greece, Serbia, Czech, Romania and The Netherlands, while building and empowering a strong European team and international community.
Growing the home of techies with taste from 0 to 350 in Bucharest, Romania as Head of Talent Acquisition. At AD/01 we solve real challenges. Harnessing the latest tech with the freshest thinking, we enhance countless people’s daily food experiences with smart solutions around the world.
Co-founder of this content- and non commercial community network of employer branding leads in The Netherlands. More than 100+ members from companies such as Ahold Delhaize, Albert Heijn, Alliander, AS Watson, BAM, Bol., Danone, DSM, Eiffel, Eneco, Essent, IKEA, Just Eat Takeaway, Lidl, Nationale-Nederlanden, NS, Randstad, Rituals, Schiphol, VodafoneZiggo and many more.
Team leader with a proven track record of nurturing young talent and fostering a winning mentality within the youth squad. Skilled in creating a supportive and motivational environment, I strive to empower each member to reach their full potential on and off the field, ensuring the team's success while fostering personal growth and development.
I help purpose-led organizations like Albert Heijn, Ahold Delhaize, Rituals, Gall & Gall, Etos attract the right talent, designing, building, and activating employer branding and talent acquisition strategies that bring people to the table and drive business growth based brand booster method which turn strategy into experiences.