Björn De Cock

Head of Omnichannel Europe at Vision Group & General Manager LensOnline via Filino Consulting

Antwerp, Flemish Region, Belgium

About

With a background in architectural engineering, I’ve found my groove in sales and management, especially when there’s a good challenge involved. I’m driven by curiosity and always looking to learn something new, whether it’s the latest tech or fresh approaches to doing business. Outside of work, you’ll probably find me on a bike, vibing to quality house music, or building something out of LEGO (yes, I know, but architectural background + LEGO = not that surprising, right?🤷‍♂️).

Experience

  • Vision Group AG (1 yr 2 mos)
    • Head of Omnichannel Europe
      Jan 2026 - Present · 7 mos

      As Head of Omnichannel, I am responsible for the performance, quality, and scalability of our optician partner network across all current and future omnichannel-countries and brands: - Belgium: LensOnline - The Netherlands: LensOnline - Italy: 1000Lenti - Switzerland: LensVision Ensuring partners are enabled, activated, and aligned with group standards so that marketing initiatives, pricing strategies, and our omnichannel brand promises are executed effectively at the point of sale. As Head of Omnichannel I own and guard the commercial performance of the optician channel, develop and shape the network in terms of scale, coverage, and strategic density, and ensure campaigns are fully executable at optician level. Leading optician enablement end-to-end, including the LensOnline & LensVision Academy, coaching and challenging the Country Managers, and act as the internal advocate for partner opticians by translating their needs and realities into clear guidance for Marketing, Product, and central teams.

    • Country Manager Benelux
      Jun 2025 - Present · 1 yr 2 mos

      As Country Manager Benelux I am responsible for two strong Omnichannel brands: LensOnline.be & LensOnline.nl, with more than 175 partner-opticians. The Country Manager is responsible for expanding the network and coaching, leading and challenging the opticians and the sales teams. The omnichannel-team consists of strong retail accountmanagers, sales managers and the Partner Helpdesk. Next to this task, the Country Manager is also responsible for the local office, ensuring the local staff has a direct go-to-person

    • Shareholder
      Jun 2025 - Present · 1 yr 2 mos

  • LensOnline (12 yrs 6 mos)
    • General manager
      Jun 2025 - Present · 1 yr 2 mos

    • Shareholder
      May 2022 - Present · 4 yrs 3 mos

    • Chief Operating Officer (COO)
      May 2022 - Jun 2025 · 3 yrs 2 mos

      Via Filino Consulting BV Responsible for the Sales, Customer Service & Procurement Teams and day-to-day operations of LensOnline.be, LensOnline.nl and her partner-opticians Safeguarding the LensOnline Hybrid Model cross borders. Part of the management team of the Holding and shareholder

  • Business Owner at Filino Consulting BV
    May 2022 - Present · 4 yrs 3 mos

    Consultancy in Business Management, Commercial Management, Operations Management

  • Accountmanager at Polygon Belgium
    Feb 2013 - Dec 2013 · 11 mos

    Accountmanager for: construction drying services heating and cooling drying for diverse clients in industry and construction

  • Manager at Huis Roma - Selexion
    Jun 2009 - Dec 2012 · 3 yrs 7 mos

    - Internal Sales in B2C and B2B with a strong focus on cross- and upselling - Order intake - Telenet Center activities (telco subscriptions, DTV and cable, …) - Repair - coaching and advising a small team