St Louis, Missouri, United States
I’m a rising senior studying Marketing & Information Systems at the University of Illinois Urbana-Champaign focused on turning analytical insights into actionable brand strategies. My goal is to help brands better understand their consumers and create marketing that boosts growth and long-term engagement. Most of my experience has been in digital marketing and campaign strategy, but the work I find most interesting is the research underneath it; understanding who the consumer is, what they care about, and why. That curiosity is what pulls me toward analytics and insights over execution. Outside of the classroom and workplace, I have always been drawn to experiences that challenge me to learn and grow. As an Eagle Scout, camper, backpacker, and sports enthusiast, many of my most memorable experiences have been shaped by the products and brands that supported them. Whether helping me summit a 14,000ft mountain, dunk a basketball, or discover new interests, these experiences sparked my enthusiasm about how brands create meaningful connections with the people they serve. I have a deep appreciation for organizations that understand their consumers and build products, services, and experiences that make a genuine impact. That interest is what drives my passion for marketing and consumer insights. If you work in marketing, consumer insights, or brand strategy and are passionate about the products and experiences that shape how people live, I'd love to connect.
• Led up to 11 campers ages 14-15 years each week for 6 weeks • Organized and facilitated varies activities, including ropes course, kayaking and basketball • Partnered with other counselors to ensure the best experience for campers