Bjoern Benz

Head of Sports- & Lifestylemarketing EMEA at GoPro

Bavaria, Germany

About

Experience

  • Sr. Marketing and Partnership Manager EMEA at GoPro
    Feb 2022 - Present · 4 yrs 5 mos

    Athletes -, Events -, Brand Partnerships, Sponsorships, Media Productions, Media Distribution, Brand Marketing

  • Sr. Marketing Manager at iHaus AG: IoT Plattform für Smart Buildings
    Nov 2021 - Feb 2022 · 4 mos

  • Sabbatical | Overlanding Africa at Self-employed
    Jul 2020 - Jul 2021 · 1 yr 1 mo

    I took a time-out from my everyday life to pursue a dream project: Rebuilding a Defender and exploring the African continent. This experience exposed me to various adventures and left me with unique memories and learnings, ready to take on new challenges in my professional career. Here more on how it went: https://www.living-unsettled.com/blog

  • GoPro (7 yrs 5 mos)
    • Sr. Sports Marketing Manager EMEA
      Jan 2018 - Jun 2020 · 2 yrs 6 mos

      Developing, defining and managing the Sport Marketing strategies, projects and initiatives for the EMEA region. Managing the GoPro EMEA athlete team, media productions and distribution of content. Project managing key event sponsorships, brand partnerships, product launches and sales meetings with three people on my team.

    • Sports Marketing Manager - Outdoor EMEA
      Jan 2017 - Jan 2018 · 1 yr 1 mo

      - Define and drive the Outdoor Sports Vertical plan in EMEA including athlete management, event management and all other projects connected to Outdoor sports (from the selection of the properties based on company strategy to budgeting, fulfilment and evaluation of ROI) - Distributer guidance and consulting (selected countries)

    • Sport- and Eventmarketing / Event Specialist EMEA - Outdoor & Action Sports
      Jan 2016 - Jan 2017 · 1 yr 1 mo

  • Freelancer at Self-employed
    Aug 2010 - Oct 2013 · 3 yrs 3 mos

    Providing knowledge, workforce and creativity for agencies (e.g. Jung van Matt) and companies (e.g. Brooks, Windows) in the area of Eventmanagement, Promotion and Fairs.