Mumbai, Maharashtra, India
Experienced Digital Marketing Manager with a demonstrated history of working in the online media industry. Skilled in E-commerce, Sales Management, Facebook Marketing, Customer Service Operations and Management. Strong marketing professional with a PGDM focused in E-Commerce/Electronic Commerce from Welingkar Institute of Management.
Working as a performance marketer helped clients when it comes to generating leads, website sale through social media channels such as Facebook, Instagram, LinkedIn & Google. Being a part of the core team have managed many things parallelly. My responsibilities were : Creating and managing paid campaigns on channels like Facebook, Instagram, LinkedIn and Google Own all budgeting, forecasting and reporting for key performance marketing initiatives Build out and launch campaigns like an event, brand awareness, traffic campaigns, lead generation, conversion & catalog campaigns Track, Analyze and Optimize bids and creative for performance Design and implement test plans (A/B and multivariate) to understand drivers of response and value Making weekly, monthly and quarterly reporting and insights for clients Creating and managing email marketing campaigns such as newsletter, discount mailer and remarketing mailer Building automation for lead nurturing from a lead source to CRM to Mailchimp/Sendinblue Working closely with other digital marketing teams/agencies when it comes to creatives, content and social media posts Have managed more than 12 brands in Service, e-commerce and in F&B sectors Create and optimize performance marketing programs in order to acquire new customers, increase retention and drive overall sales Successfully have delivered 100% ROAS to all the brands managed by myself Specific experience with the following platforms: Facebook Business Manager, Google Ads, Google Analytics, LinkedIn campaign Manager, Mailchimp, Sendinblue, Zoho CRM, Salesforce, Hubspot, Shopify, Magento, Woocommerce, Zapier etc.
VistaRooms is an Indian budget Hotel/Villa aggregator and Revenue Management service provider, have their branches in Sri Lanka and the Maldives as well My responsibilities at Vista Rooms were : Managing Online sales, Marketing, Content and Customer Support for all my assigned properties of Sri Lanka, Maldives and Cambodia on each and every active online portal i.e booking.com, Agoda, Expedia and Airbnb etc. Have deep knowledge about leading travel websites Extranet, e.g booking.com, Expedia, Agoda, Ctrip, Asiatravel, Airbnb and HomeAway etc. Worked on various Channel Manager e.i. AxisRooms, Siteminder, Djubo and Traviate To make sure that hotels rates and inventories are correctly flowing on each and every channel Creating and managing OTA & Social media promotions Managing reservations and customer support end to end As a Revenue Manager successfully managed more than 20 properties of Sri Lanka, Maldives and India Successfully Managed Premium Five Star Island Resorts in Cambodia Called Sok San Beach Resort and Five-star Luxury Villa and Resort in Sri Lanka called Kahanda Kanda and KK Beach Resort. Also, have justified the role of Market Manager for company's website listed property of Mumbai
Localoye was a horizontal marketplace for local services. It allows people to book trusted and reliable service professionals for their day to day needs. My responsibilities at LocalOye were: Managing and sourcing new vendors to build a constant supply chain to service customers Have onboard more than 150 banquet halls for Localoye in Mumbai As a part of the launching team, have onboard more than 500 vendors in all four cities being on the ground Managing onboard vendors and generating revenue for the company by converting them into paid partners Successfully managed a constant flow of revenue by pushing partners to re-subscribe the paid services As a part of core & lean team member have worked across departments like Marketing, Customer service to fill in resource bandwidths