Islamabad, Islāmābād, Pakistan
Experienced Creative Director with a demonstrated history of working in the marketing and advertising industry. Skilled in Corporate Identity, Creative Problem Solving, Advertising Management, Social Media, and Digital Media. Strong arts and design professional with an MSc focused in Marketing Communications from Birkbeck, University of London.
Formulating brand strategy & advertising strategy for local and international clients Conceptualising visual identity design for various brands Collaborating with design team and digital team
• Liaised between the restaurant and business partners such as Deliveroo & UberEats to promote offers • Formulated marketing strategies to boost sales by partnering with pubs and catering companies in London • Leveraged online trends to formulate new products to appeal to Gen Z such as Masala Kits • Proposed content ideas for social media based on seasonal trends such as Eid, Valentines Day, Christmas • Formulating personal branding strategy for Co-founder & Head Chef Aida Khan • Coordinating day to day operational tasks for both on ground (kitchen & restaurants) and online (website) assets
• Liaised between the restaurant and business partners such as Foodpanda to promote offers • Collaborated with social media influencers to promote the brand and create trend based content • Promoted the restaurant via pop-ups in collaboration with local events and festivals • Catered weddings & corporate events for British High Commission, Huawei Technology, local schools & colleges etc.
• Managed digital and on ground marketing operations in Pakistan for a digital retail brand based in UK • Launched a website/e-commerce portal for the brand • Leveraged social media to create content which generates leads and ultimately sales • Collaborated with social media influencers to promote the brand and create trend based content