Bismah Butt

UX Research @ Interac driving product decisions through user insight in fintech space

Canada

About

Experience

  • Interac Corp. (3 yrs 3 mos)
    • Payments Design Lead
      May 2026 - Present · 3 mos

      Leading Debit design and user research, serving as Design Lead for a one-year maternity leave to drive product strategy and roadmap.

    • UX Researcher
      Apr 2025 - Present · 1 yr 4 mos

      - Lead UX research for Interac e-Transfer and Debit, shaping product direction for two of Canada’s most widely used payment experiences - Partner with product and design to influence roadmap and feature prioritization, translating user insights into clear product decisions - Identify opportunities to improve trust, usability, and adoption, aligning user needs with business goals and technical constraints

    • UX Researcher Specialist
      Apr 2024 - Apr 2025 · 1 yr 1 mo

  • Rogers Communications ()
    • Senior Operations Analyst
      Oct 2022 - May 2023 · 8 mos

    • Promotion Pricing Analyst
      May 2022 - Oct 2022 · 6 mos

  • Teaching Assistant at Lazaridis School of Business & Economics at Wilfrid Laurier University
    Sep 2021 - May 2022 · 9 mos

  • Marketing Analyst at Irving Consumer Products
    May 2021 - Aug 2021 · 4 mos