Dubai, United Arab Emirates
Multichannel marketing campaign planning, creative direction and distribution: social, search & display ads resulting into tangible & measurable revenue. Some 5-star hotels & resorts/brands I worked with in Dubai & Abu Dhabi: Meydan’s luxurious Dubai World Cup - 4 years running, Sensation concert with White Dubai, and launched the 1st in the Middle East, Marco’s New York Italian - a signature restaurant by Chef Marco Pierre White housed at Fairmont Bab Al Bahr. I handled multilingual SEO projects for a flagship, luxury experience brand in Dubai - Inside Burj Al Arab. AWARDS: • Women in Digital - DigitalCONFEX 2022 • Blogger of the Quarters (Q4/21 & Q2/22) - Globalization Partners International • SEO Skills Badge Holder: Top 10% out of 1.5 million users who took the assessments on LinkedIn • Outstanding Leadership Award (Nominee), The Marketing Leaders Meet - Dubai 2022 KEY PROJECTS: • Multilingual SEO: Inside Burj Al Arab • Launched the opening campaign for the celebrity chef restaurant: Marcos New York Italian and won 3 awards within 6 months. • A to Z campaign management for the Dubai World Cup experience at The Meydan Hotel (2015 - 2018). • Built and launched The Meydan Hotel and Bab Al Shams multilingual websites.
Foodie Holdings is a Dubai, UAE based group, empowering multiple dynamic food brands in the region.
∙ Managed all digital marketing touch points (i.e., website, SEM and SEO, emails/newsletters, and social media) to ensure GPI's brand consistency. ∙ Lead generation and conversion funnel strategist. ∙ Multilingual Content Management System (Sitecore, WordPress, EZPublish, etc.), SEO copywriting, keywords research/performance ranking, and optimized sources of web traffic. ∙ B2B content marketing activities within the company. • Managed partnership marketing, awards/nominations, events participations, on-site branding, and post-event activities. • Provided creative ideas/direction across all marketing collaterals. ∙ Database management and email campaign automation.
• Digital & print media assets creations and distributions for both Rooms and Food & Beverage. • Managed and optimized content on Google Business pages, Facebook, Instagram, LinkedIn, TripAdvisor, Expedia and Booking.com • Organized photoshoots and utilized digital assets for brand awareness & business profitability. • Provided support to Sales department in creating & sending promotional emails for their B2B contacts/leads. • Managed paid campaigns on Google Ads, Facebook, Instagram, YouTube, Expedia & TripAdvisor. • Copywriting for SMS campaigns, setup broadcast, target audience, launched campaigns and monitored results. • Directed & produced video productions for social media. • Managed on-site digital channels such as digital screens and interactive-TVs. • Managed database & email marketing campaigns using Oracle/Responsys tool. Key accomplishments: • Pre-opening campaign for the hotel’s signature restaurant Marco’s New York Italian in September 2019 that garnered two awards within 3 months. • Championed the hotel’s website project: user acceptance testing and relaunching of the new fairmont.com/babalbahr in January 2020. • F&B Reopening campaign & safety protocol after the temporary closure due to Covid-19 pandemic. Fairmont Bab Al Bahr won the most coveted “Most Photogenic Hotel in the World” by TripAdvisor.
• Achieved business profitability using online channels such as company website, email marketing, social media, search & display advertising, partnership and affiliate marketing. • Assessed online campaign performance and actively proposed ways to improve metrics. • Worked hand-in-hand with Marketing Creative team to ensure consistency between print & online marketing activities. • Supported Corporate Sales, Groups/Events and Retail segments in sending B2B and B2C emails, updated TPI/OTA and Exhibitions/Events microsites. • Ensured that restaurants and bars (16 outlets) had online presence and reviews were monitored & replied. • Executed online activities for loyalty programme and strategic partnerships.