Toronto, Ontario, Canada
9 Years of Experience in Overseas Brand Strategy and Digital Marketing: Proficient in utilizing global digital marketing channels such as Google, Facebook, TikTok, Pinterest, and KOL marketing. Possess unique insights and a broad vision in brand operations and marketing strategy, with a deep understanding of the differences between Chinese and international internet markets. Successfully managed a wide range of product categories, including consumer electronics, furniture and appliances, smart home products, smart pet supplies, gaming apps, fashion and beauty, and FMCG. Have helped multiple well-known Chinese brands achieve significant online and offline sales growth in overseas markets. 7 Years of Experience in Cross-Border E-Commerce Market and Operations: Co-founded Hello Tomato in Canada in 2018, building a one-stop cross-border e-commerce platform from scratch, covering the entire supply chain to end consumers. Led market research, brand positioning, product selection, category planning, app operations, online and offline promotion strategies, advertising, and traffic acquisition. Achieved recognition as a leading e-commerce brand among the Chinese community in Canada within two years. Diverse Work Experience and Business Expertise: Extensive experience across both the Canadian and Chinese markets. As an entrepreneur, successfully built and nurtured outstanding teams with clear goals, driving significant sales growth. As a service provider, served as COO of a top-tier brand export service company in Shanghai, providing high-quality solutions to over 2,500 Chinese B2B and B2C cross-border e-commerce enterprises. Exceeded company performance expectations and played a pivotal role in business transformation. Key Achievements: Featured in the 2019 Canada 30 Under 30 Elite List. Recognized as a Google Asia-Pacific Top Partner for 2021-2022. Certified Google Ads Advanced Optimization Specialist. Certified Facebook Advanced Optimization Specialist. Official Shopify China Developer Partner.
Work in a team with 7 people; coordinate the work of engineers, draftsman and mechanic such as liaising with the project manager to ensure progress remained in line with objectives and timelines, and scheduling regular client meetings to present the design process. Participated in design and manufacturing industrial waste water treatment equipment such as using AutoCAD to draft a drawing and inspect dimensions, assisting engineers to assemble and debug requirements. Selected materials based on budget and dimensional requirements and assisted the purchasing manager in negotiating costs for raw materials. Provided quotation to potential customers. Equipment maintenance and customer service.