New York, New York, United States
I’m a data-driven marketing professional currently pursuing my Master’s in Integrated Marketing at NYU, with hands-on experience in SEO, SEM, and brand strategy across both fast-growing tech and FMCG sectors. At Zilliz, I developed automation tools to track GPT-based brand mentions, scaled SEO content production, and helped grow inbound leads by 60%. I also supported SEM efforts, reducing CPC by 57% and CPA by 40% through full-funnel optimization. Previously at BCW Global, I contributed to IMC planning for Master Kong and Lotus Cars, conducted competitive research, and collaborated with design teams to align branding with market insights. I’m passionate about marketing technologies, AI-powered search, and crafting brand experiences that convert — whether through SEO automation, content systems, or cross-channel campaigns.
Built internal tools to track GPT-based brand mentions and automate SEO workflows. Published high-impact content that boosted inbound leads by 60% and helped sustain a prior 70%+ traffic surge on Zilliz.com. Supported Milvus.io’s SEO and SEM efforts, growing traffic by 24% and doubling trial signups. Launched and optimized Google Ads, reducing CPC by 57% and CPA by 40% through targeting and creative iteration.
Brand: MASTER KONG HOLDINGS CO LTD and Lotus Cars Conducted competitive product analysis independently, wrote the summary report ofMaster Kong beverages, including competitor dynamics analysis, calendar production, and personal work summary Supported the development and execution of IMC plans for new products, tracked marketing trends, and analyzed the effectiveness of adopted marketing strategies Collaborated with the design department to enhance product packaging, ensuring its alignment with brand identity and market preferences Completed other assigned tasks, such as improving product promotional materials by comparing manuscripts from different platforms, such as Trip.com, Skyscanner, Expedia Group, Booking Holdings
Expanded online marketing channels successfully, such as JD, TMall, and Xiaohongshu, under the existing offline-based operation mode, leading to a 5% growth in online engagement and sales Managed the creative copywriting and poster design of social media platforms, such as Sina Weibo and WeChat Official Account, to enhance brand exposure and customer loyalty Wrote KOL & KOC list to seek cooperation with influencers, gaining 100+ followers in TikTok
Mastered the news filtering and simplification, and the structure and format of Chinese-English bilingual news Wrote news reports, assisted in shooting and editing news videos, and published them in the local newspaper and multiple social media platforms