Pontiac, Michigan, United States
Director International Brand Marketing Extensive experience in a wide range of domestic and international marketing disciplines all directed toward creating profit for the enterprise. Excel in identifying business opportunities through strategic analysis, planning and execution of integrated tactics. Global team leader for multiple web-based initiatives. Develop and lead multi-national teams in the successful launches of brand, product and marketing communications efforts. My Goals Are: - Find a new career home where I can apply my experience and skills to the benefit of a new industry and enterprise. - Focus my energy towards developing long-lasting profitability and brand awareness. - Provide for my family and continue to contribute to my community. Recruiters, HR Managers, Hiring Managers connect with me to get access to my network deep in industry leadership. Open to relocation. If you would like to discuss an opportunity, please call me at (248) 410-8205. ►►► [email protected] ◄ ◄ ◄ All Invitations to Connect Welcome, I Never IDK LION – LinkedIn Open Networker Specialties: - Strategic and Tactical Plans Development - International Business Development - International Product Development & Launch - US & International Product and Sales Training - US & International Communications and Advertising Management - Global Brand Web & Social Media Development - Branded Shows & Events - Brand Merchandising - Public Relations
Attending Networking Events Researching Industry Leaders Tracking Industry Trends Participating in Industry Discussions
Global Manager | Multi-Brand Merchandise - Created new business model to generate profits to the corporation. - Developed strategy, dealer business, internal communications, supplier efficiences, branded product lines, for both domestic and international markets. - Reduced inventory & SKU counts by 53%. - Increased partnerships and licensing by 17%.
Senior Manager | International Brand Management | Training - Developed Dodge Research,Strategy, Tactics and spearheaded cross-functional team to roll-out the Dodge brand to over 68 countries worldwide. - Managed entire international product offerings (6 carlines)through the corporate quality gate and product development cycle. - Conceptualized and launched innovative and scalable online training program for international markets with a 80%+ usage rate. - Directed multi-national teams in development and compliance measures exceeding new European Union mandates for sales professional guidelines avoiding large fines. - Launched earlier and less expensive program than the Daimler alternative saving markets upwards of 40% in costs.
Senior Manager, International CRM, Merchandising and Interactive - Managed all marketing and web functions in all three major sales regions established by Chrysler International. - Supervised a staff of 23 including all vendors and agency of record. - Spearheaded all advertising, public relations, sponsorships, web development and marketing budget and activities in Latin America, South America and the Middle East. - Coordinate all budgets for marketing, merchandising, shows and events activity throughout Europe and the former Soviet Union.
Senior Manager, Merchandising for Africa, Middle East and South America - Developed strategy to expand and utilize new Chrysler branded auto show properties in major auto shows around the world. - Championed creation of modular show properties and storage hubs to significantly reduce costs of drayage and logisitics by over 30%. - Executed marketing and commuications launch of 4 new carlines, - Managed development of global business sytems of CRM processes, interactive mediums and in-language collateral materials while reducing budget by $3 million.
Global CRM and Interactive Manager - CRM: Uniform development and implementation of a corporate template of CRM and brand internet infrastructure globally. - Budgets: Created and administered $8 million budget for global brand center integration of CRM and internet activities. - Interactive Research: Directed all agencies in conducting and analyzing corporations first interactive research and strategy roll-out. - Launch New Reporting Process: Coordinated implementation of direct agency and marketing reporting process and technologies into the headquarters in Detroit. - Created of "Single Point of Truth" global product specification database.
Marketing Plans Manager, Asia Pacific Marketing - Develop and administer all budgets, marketing and launch plans for vehicles in Asia Pacific markets. - Responsible for over 13 regional auto shows, public relations internet and other interactive mediums. - Cultivated all corporate merchandising, advertising, sponsorships and other collateral materials.
Area Marketing Manager, Asia Pacific Marketing - Directed all marketing, advertising and merchandising activities for Southeast and Central Asia. - Developed and executed all regional budgets pertaining to marketing activities, merchandising, advertising, and public relations, communication plans and their associated budgets.
Regional Manager, Sales and Marketing Southeast Asia - Residing in Bangkok, Thailand, initiated product marketing and business plans with joint ventrue partners in Southeast Asia. - Developed dealer body recruitment and franchise criteria, dealer advertising associations and regional advertising coordination for budget efficiencies. - Conceived first-ever experential marketing tool of Jeep 101 (predecessor to Camp Jeep) where in Jeep owners could experience the capabilites of their vehicles in an exciting experiential forum.