Spain
An internationally skilled marketing professional with a successful track record within various market sectors on local, regional and international level. Possesses excellent organisational, networking and interpersonal skills with a keen eye for detail. Recognised throughout his career for his commitment, excellent relationship management and adaptable nature, also self-motivated and a creative thinker who applies initiative to the task at hand. Expertise: Campaign & Project Management; Integrated Marketing Strategy & Execution; Commercial Marketing; Brand Marketing; Cross-Functional Communications; Event Management; Partnership Marketing, Launch Campaigns
Managing comms, marketing and events to drive brand strength, operational alignment, and employee engagement across Avincis’s European and global operations. Acting as the bridge between Group Head Office and regional bases, serving as guide, coordinator and champion of the marketing and communications strategy to support business growth, operational excellence, and employee engagement. • Internal Communications – Develop and deliver engaging, consistent communications across intranet, newsletters, internal TV screens, and live events to keep 2,400+ colleagues informed on company priorities, operational updates, and cultural initiatives. • Stakeholder Engagement – Partner with business unit leads in Spain, Italy, Portugal, Norway, Finland, and Sweden to deliver fully integrated communications that address local needs while reflecting Group-wide priorities. • External Communications – Safeguard and amplify the Avincis brand across all media channels. Contribute to corporate website, social media, and press releases; build relationships with PR agencies and journalists to maximise positive coverage of contracts and operational milestones. • Brand Marketing – Maintain brand integrity across multiple channels, ensuring consistent visual and messaging standards in all marketing materials, presentations, and operational communications. • Crisis & Incident Communications – Serve as a key Comms member of the crisis and business continuity team, producing rapid, accurate, and sensitive communications for internal and external stakeholders during critical operational events. • Events Management – Planning and delivery of company presence at industry events, internal celebrations, and operational showcases that strengthen brand affinity, deepen customer relationships, and highlight Avincis’s operational capabilities. • Vendor & Partner Management – Select, brief, and manage creative, PR, and event agencies; negotiate agreements with partners and suppliers.
Leading communications, marketing and events to drive growth and retention of overall customer portfolio and support internal staff and departmental goals. Working closely between Head Office and internal divisions, serving as guide, coordinator and champion of the marketing and communications strategy. • Internal Communications: Formulating engaging and consistent staff communications for various platforms incl. website, intranet, TV screens, newsletters, town halls, etc. to ensure stakeholders are informed of company objectives and activities. Helping drive employee engagement, rewards and welfare programs in line with company values to help shape culture and mindsets. • Executive Communications: Writing speeches, video messages, staff and customer messages, creating presentations, facilitating speaking opportunities, and preparing briefing documents for senior management. • External Communications: Protecting and amplifying the company values and messages of the brand across all marketing and communications activities. Managing website, social media and public relations activities, leveraging existing media relationships in mainstream and trade media industry to maximise exposure. • Crisis Communications: Key role in the crisis and business continuity team as lead writer and content creator. • Stakeholder Relationships: Liaising with various heads of business units at local, regional and head office levels to ensure alignment and fully integrated marketing and communications across the business. • Brand Marketing: Ensuring brand integrity by guiding efforts across multiple channels and functions. • Events: leading the planning and execution of virtual/physical events for both staff and customers that build the company’s brand awareness and affinity, customer relationships and accelerate sales pipeline development. • Corporate Social Investment: Driving and organising the company’s local and global charity initiatives.
• Working with privately owned small businesses to help plan how to increase sales on limited budgets. • Consulting on marketing plans and campaigns, assisting with collateral development and identifying opportunities to build the business and retain customer loyalty via traditional and digital channels.
• Campaign & Project Management: roll-out of over 4 global brand, 8 global tactical and over 16 regional tactical campaigns, collaborating with the Field Marketing teams of 4 Regional Offices supporting ultimately more than 60 different markets. Working cross-functionally across various Head Office departments. • Partnership Marketing: relationship management, setting up of agreements and campaign planning with over 8 Tourism Boards, 9 Airport Authorities and other industry partners to deliver optimum results. • Brand & Product Marketing: managed over 15 new destination launches with some allocated budgets exceeding $1M, incl. SYD, DUB, ATL and LAX, which included in-market and feeder market activities supporting relevant markets globally. Handling roll-out of the company brand refresh in 2015 across 4 Regional Offices, implemented in over 60 markets. • Stakeholder Relationships: field and internal departmental communication to ensure campaigns are fully integrated across the business. Also measuring and reporting results to senior management. • Process Management: working with Procurement, Finance, Tender and Contract departments to address company and departmental requirements while streamlining and improving internal processes. • Vendor Management: procurement and management of external agencies, incl. leading tender and contracting of regional media buying and planning agencies for the company.
• Events Management: planning, managing and executing Qatar Airways events, air shows and exhibitions as well as VIP arrangements. Including over 5 new destination launches with press conferences and gala dinners, 1 global commercial conference, ITB, FC Barcelona sponsorship event and 4 aircraft handover ceremonies in conjunction with Airbus and Boeing respectively. • Stakeholder Relationships: managing directives of top management and aligning communication with internal project teams to ensure all parties work towards a common goal and achieve company objectives. • Budgeting & Cost Management: planning and ensuring projects are executed within pre-approved budgets. Leading cost-effective project management and negotiations to ensure best return on investment. • Vendor Management: procurement, negotiations and relationship management of 3rd party suppliers like hotel partners, caterers, entertainment and external events management agencies.