New York City Metropolitan Area
Senior Director and Seller of all things digital. Deep understanding of the gaming, streaming, esports, and ad tech worlds. Constantly learning and understanding the digital landscape and the integration of platforms, data, and targeting capabilities, and how it affects brands, agencies, events and ROI. Sold million dollar advertising projects. I have run large multi million dollar P&L's as well as multi year projects. My diverse and deep understanding of all things digital, makes me in asset in understanding and explaining software, data, cloud, marketing and advertising effectiveness to all affected stakeholders in the industry. I understand how to work with large companies like NBCU, Group M, and similar enterprise customers, as well as medium and smaller sized companies too. I am deeply invested in the ever changing entertainment space of gaming, esports, digital entertainment, OTT & streaming, as well as all the Social platforms.
Hired to use my past experience, knowledge and passion in gaming, esports, digital ads, streaming, and analytics to further Comscore's penetration into this expanding and exciting marketplace.
MAKE WORK PEOPLE WELCOME This is LIDA summed up in four words. “Make” because we are a creative agency that is defined by the things we put out into the world. Right through the customer journey, from acquisition to retention to life-long loyalty, it’s the love we put into what we make, that keeps your customers coming back for more. “Work” because getting to great isn’t easy. We work harder to understand your customers better than anyone, so we can make work that truly connects with them. Not that we think of them as ‘customers’. They are people. “People” because we need to see and understand the whole person. Not the slice of them that data lets us see. Understanding the person – their drivers, dreams, doubts and deal-breakers – means we can work out what they need from a brand. What they would welcome. “Welcome” is a strong word to end on. It suggests our communications must not just be well-told, well-timed and well-targeted, but that people must actually want to receive them. Work that is welcomed understands where people are at, and adds value to help them get where they want to be.
At Elasticiti, we are a service to help media companies realize, harvest, utilize their data in an efficient way to grow their business. Every year there is more data and more platforms to consider. Elasticiti can help you gather, optimize, visualize, utilize and distribute this information, in efficient and creative ways, to give your entire company the information to better accomplish goals. From back end engineering, ETL, and data migrations thru the advanced analytics and visualizations.
SPLASH the largest Celebrity image content supplier, in the world. SPLASH offers Celebrity In-Image, and other contextual placements, opportunities in our 1200 site network. Our in-image placements create 4 billion impressions monthly, and growing. Safe content, premium placements direct and via contextual and other programmatic targeting. Managed of self managed PMP options depending on customers comfort and abilities. Partnered with Inuvo, to make sure everything is brand safe, and delivered to specifications. Calling on all major entertainment brands. Expert in gaming, Tune in, OTT, Audio, Theatrical, CPG, and others. Contacts at brands and all major agencies. Scale, diversity, safety, creativity and precision, all in one company.
Consulting on various media projects in a sales or management capacity. Able to help grow revenue via sales or partnerships within many media platforms. Help to expedite single projects or work in part of a larger initiative. * Executing Sales * Building Sales teams and sales strategies * Creating and positioning of sales materials, Comscore tags, and other measurements * Managing teams * Finding new areas to grow revenue and new projects * Maximizing Current revenues via latestt methods and technologies *Trailblazing and Evangelizing brand to new and existing markets Worked for companies like the Midroll(podcasts), HotNewHipHop.com(top hiphop site looking to expand direct sales), ToysRUs.com, Heavy.com acting as VP Sales to help retain and revive direct brand sales and maximize fill rates revenue), One Louder Apps(unique mobile twitter interface needing direct sales, sold to SPRINT)