Reno, Nevada, United States
As the CEO and founder of Structure3C, I help organizations realize the full potential of their relationships with customers, partners, and employees through virtual communities and collaborative experiences. With over 20 years of experience in online community development, I have worked with some of the most innovative brands in the world, such as Intuit, Salesforce, Siemens, IBM, and Autodesk. My mission is to create communities and networks that drive business results and enhance brand-customer relationships. I offer a holistic approach to community strategy and design, leveraging my expertise in online community strategy, content design, social networking, and human-centered design. I also provide training on "better future" community design, collaborative innovation program development, community ecosystem analytics and scorecards, executive coaching, and advisory services.
Most enterprises underestimate what their customer and partner relationships are worth to them. I advise CEOs, CMOs, and the executives running customer and partner organizations on how to change that, and on how AI and shifting market dynamics are rewriting the playbook. Structure3C is a strategy studio for enterprise customer and partner organizations. Small by design, we work directly with executives on the strategy, structure, and operating models behind their most important relationships. Our focus is enterprise, with selective engagements for startups and mission-driven organizations. Clients include Siemens, Intuit, Salesforce, IBM, Autodesk, CrowdSmart, and Jovoto. Previously: Gartner, Dell (IdeaStorm), Autodesk, Forum One. More at structure3c.com
Successfully drove the development of online community, social media, and nurture marketing programs and experiences for Autodesk’s MFG 360 initiatives, the leading edge of the company’s push to drive the future of design, product development, and production. Implemented programs to improve online community engagement and social customer experience. • Spearheaded both social and community components of Fusion 360 Go to Market, including commercial and Mac App store launch; helping drive monthly active product users to 5.2K post-launch. • Leveraged the community and social media strategy to reverse negative trends to meet customer growth and product usage targets for Fusion 360 commercial launch. • Revamped social marketing, online community platform experience and engagement programs, and new user nurture programs reaping new 2,500 subscribers and 3X engagement in presales social and an email open rate of 45% for the nurture marketing program, as well as a steady stream of leads. • Developed social and community listening and response program to ensure customer issues were responded to in less than 24 hours. Enlisted Autodesk executives to support and evangelize program to all teams. • Developed social media content and advertising strategy that achieved 26% of product trial starts. Developed content strategy on the Fusion 360 blog, which led to 3X growth in unique blog visitors and the viral spread of launch announcements and details in social and traditional press. • IdeaStation community contributed 100+ ideas to product roadmap.
Lead Online Community and Social Media teams for Autodesk's GCSO division. Responsible for realizing Autodesk Help, Ideation and Community Advocacy via Autodesk's social media and online community ecosystem. Created and own Autodesk's Community Advocacy program - Autodesk Expert Elite. Own budget and direction for Autodesk's community platform (Lithium), and key programs for Community Management, engagement, analytics and performance. Chair the Community Core team, a cross functional team defining a new vision for Social Business at Autodesk (a.k.a. Project EPIC).
Member of Board of Advisors
Drove social media & community strategy and execution for Dell's B2B businesses (SMBs, public institutions & large corporations). Coverage included on-domain communities, social media touchpoints including Facebook, LinkedIn and Twitter, as well as 3rd party content communities such as Enterprise Efficiency. Also owned strategy for IdeaStorm, Dell's customer-led innovation community. Owned social advocacy programs for Dell. Led internal Unconferences for Dell. Managed a team of 18 social media & community rockstars. http://en.community.dell.com http://www.ideastorm.com http://www.delltechcenter.com http://en.community.dell.com/p/dcf-rockstars.aspx
Responsible for overall strategy and direction of Dell's global online communities, including forums, groups, and destination communities. Developed new strategic direction for IdeaStorm, Dell's customer-led innovation community. Lead internal Unconferences for Dell. Chair the Dell Community Leadership Council. Executive lead and budget owner on key vendor relationships, including Telligent (for Community Platform). http://en.community.dell.com http://www.ideastorm.com
Set vision and directed activities of Forum One Networks, including: Research agenda and professional networking programs for the Online Community Research Network. Research topics in 2010 included Online Community Metrics, Reporting and ROI, Social Media Compensation,Social Media Engagement and the first ever Community Manager Salary Survey. Directed online community event series, including: • Online Community Unconference East (NYC) • Online Community Unconference West (Silicon Valley) • Online Community Business Forum • Marketing & Online Communities conference • Mobile Communities Unconference • Green Enterprise Unconference Edited the Online Community Report blog and newsletter. Developed online community strategies for Forum One Network's clients, including AARP, Autodesk, Cisco, Hope Street Group, KaBOOM!, and Robert Wood Johnson Foundation
Planned and managed Online Community Research Network - a peer to peer community for executives in online community and social media roles at leading companies and NGOs.. Directed and managed a pioneering event series for Online Community Professionals, including the Online Community Unconference, and the Marketing & Online Communities conference. Managing Editor of the Online Community Report blog and newsletter. Developed online community strategies for Forum One clients, including AARP, Autodesk, Cisco, Hope Street Group, KaBOOM!, and Robert Wood Johnson Foundation