East Greenwich, Rhode Island, United States
Digital Strategist Bill Gaffney is an experienced digital executive with a history of success in transforming corporate strategy, product development, omni-channel customer experiences while also promoting a nimble and innovative culture. He is committed to reach, engage, impact, and maximize long-term customer value with the increasingly connected consumer. Specialties: Digital Media & Marketing, Application Design & Re-engineering, New Product & Service Roll-out, Budgeting & Expense Control, Contract / Price Negotiation, Information Systems & Technologies
Heads digital strategy, audience development, product innovation for Media General, one of the nation's largest connected-screen media companies, operating 70+ media organizations in 48 markets, along with the industry's leading digital media business. Responsible for the direct management and success of a 20+ person team, inclusive of product, operations, and research disciplines.
• Developed and executed 3-year digital strategy for all web sites, mobile, and social channels across 23 markets and corporate • Fostered close relationships with all key market constituents to validate strategy and roadmap • Managed and negotiated contracts and relationships with strategic partners • Responsible for digital media P&L with consistent under budget execution
• Partnered with key stakeholders within east coast and southern markets including general managers, general sales managers, marketing directors, and news directors • Unified 24 markets onto singular core technology stack including but not limited to CMS, AMS, and analytics platform