Antwerp Metropolitan Area
🔍 Specialization: Strategy, E-commerce, Digital & Sales 🌟 Experience: Extensive background in Retail, FMCG, and supporting digital startups & scale-up companies. 💡 Focus: Driving growth through strategic e-commerce initiatives and effective online advertising. Adept at navigating the dynamics of digital startups and scale-ups. Reorganize companies strategically focusing on growth and becoming future proof. 📈 Approach: Leveraging market insights and digital innovation to foster business development and transformation. 🔗 Let's Connect! Open to exploring new opportunities and collaborations in the digital business landscape.
Became responsible for all the dry/drinks categories on the online webshop delhaize.be consisting of all major CPG owned brands providing +/- 60% of sales on the e-grocery platform of delhaize. Main scope & day-to-day tasks: category management, assortment owner, supply chain support & improvements, online campaigns & activations (f.i. “Niettemissers” online-only promotion), supplier contact & Joint Business Planning, customer journey improvement, etc.
Responsible for the wine category online. Scope consisted of: category management, B2B & B2C sales, promotion planning, activation planning, digital platform improvement, etc. Drove & managed a new online shop-in-the-shop winestore within the online supermarket delhaize.be.