United States
Veteran communications executive with 20 + years of experience creating award-winning visibility for Cybereason and dozens of other cyber companies. I am a story teller and that translates into great media coverage and brand exposure. I have extensive experience managing a variety of global PR firms at one time and ensuring they have the correct messaging and storylines to pitch and insights to create regular media coverage opportunities. I maintain an extensive number of media relationships with top journalists at CNN, CNBC, CBS News, AP, Reuters, Bloomberg, Fox News, ABC News, Fortune, Forbes, Boston Globe, SecurityWeek amongst other outlets. Specialties: Media Relations focused on IPO's, M&A, Cybersecurity Research, Product PR, Analyst Relations and Customer Marketing.
-Set daily media strategy and oversaw all global media outreach. -Developed media relations strategies for all research, product, partner, and corporate launches. -Created compelling story lines and talking points to secure dozens of high profile print and broadcast for Cybereason's executives. -Worked with SMEs to launch Operation Soft Cell, the biggest cybersecurity breach discovery of 2019 which led to 2500+ pieces of global media coverage. -Worked across the aisle with leaders in marketing, product marketing, finance and customer success to create new story lines that increased the company's brand.