Dubai, United Arab Emirates
I'm a Google-certified Digital Marketing Executive with 9+ years of experience driving measurable growth for FMCG, e-commerce, and retail brands across the Middle East, Africa, and Asia. Currently leading digital marketing for 8 brands at Tenaui Middle East, I've built and executed full-funnel strategies that delivered 500% increase in website traffic, 90% improvement in CTR, and 50% reduction in CPA — consistently delivering strong ROI across competitive regional markets. My core expertise includes: - SEO & SEM — Technical SEO, on-page/off-page optimization, Google Ads, Shopping campaigns - Paid Advertising — Google Ads, Meta Ads, LinkedIn Ads with a focus on performance and cost efficiency - Analytics & Tracking — Google Analytics (GA4), SEMrush, Ahrefs, Google Tag Manager - E-commerce Marketing — Product feed optimization, retargeting, conversion rate optimization - Content & Social Media — Multi-platform strategy, community growth, engagement campaigns - Lead Generation — End-to-end B2B & B2C campaigns across MENA and Asia I hold a KHDA-certified Digital Marketing qualification from Dubai, along with Google Ads and Google Digital Marketing certifications—keeping my skills current in a rapidly evolving industry. I'm now looking to step into a Head of Digital Marketing role where I can lead a team, shape strategy, and drive growth at a larger scale. 📩 Open to opportunities in Dubai and across the UAE. Let's connect.
Drove digital growth and technical SEO strategy for one of the region's leading online platforms, established since 1994. - Conducted full technical SEO audits and implemented site-wide optimizations to improve search rankings and organic visibility. - Built and maintained SEO architecture across multiple web properties, ensuring all content was optimized across web, mobile, social, and video platforms. - Defined and tracked SEO KPIs aligned with overall marketing and business objectives. - Executed on-page and off-page SEO strategies including link building, keyword targeting, and content optimization. - Collaborated with content teams to produce SEO-friendly blogs and landing pages that improved rankings and user engagement. - Monitored and reported performance using Google Analytics and SEMrush with regular stakeholder updates.
Enhanced audience engagement by optimizing web properties with advanced technical SEO techniques. Boosted online visibility through strategic development of technical architecture. Applied content optimization protocols across various platforms, including mobile and social media, to maximize reach. Set and monitored clear SEO performance indicators in line with overarching marketing objectives. Drove brand presence and web traffic growth through targeted onsite and offsite SEO initiatives.
Manage and execute implementation of SEO strategy Communication to clients, team, and management on strategy/project development, timelines, and results. Define requirements, tasks, and resources associated to SEO strategy. Carry out keyword research to support campaigns. Conduct on-site and off-site SEO competitor analysis. Help to execute on-site and off-site SEO strategies (including link building) for a range of clients in a host of industries. Complete weekly and monthly performance reports using programs such as Google Analytics. Conduct on-site and off-site SEO audits for client sites on a monthly basis. Help to contribute to the company blog and other external communications. Guide the content team to produce SEO-friendly content Touch with the latest SEO technology, SEO updates and industry changes.
Manage and execute implementation of SEO strategy. Communication to clients, team, and management on strategy/project development, timelines, and results. Define requirements, tasks, and resources associated to SEO strategy. Carry out keyword research to support campaigns. Conduct on-site and off-site SEO competitor analysis. Help to execute on-site and off-site SEO strategies (including link building) for a range of clients in a host of industries.