Bijan Vaez

Founder @ Merchkit | Helping ecom teams launch products 94% faster with AI catalog enrichment & automation | ex-D2C Marketplace Executive | Venture Partner @ Antler VC

Vancouver, British Columbia, Canada

About

Founder @ Merchkit | AI Catalog Automation for ecommerce teams With experience from: - Working with ecommerce teams managing 100K–5M SKUs at multiple distributors & marketplaces as CTO - Watching good products go invisible because vendor data arrived broken - Building AI that sits between supplier chaos and channel-ready listings I kept seeing the same 3 problems kill growth: - Products stuck waiting 6–8 weeks for vendor data to get cleaned up - One description copy-pasted to every sales channel, underperforming everywhere - AI shopping agents (ChatGPT, Rufus, Gemini) skipping products with thin attributes What we built at Merchkit: - AI data enrichment — pull attributes from any vendor file, fill in the gaps automatically - Per-channel content — different titles, descriptions, and images for each platform - Syndication to ANY channel (retail, marketplace, distributors) with validation that catches issues proactively - GEO readiness so your products surface when someone asks an AI agent for a recommendation Most ecommerce teams trying to fix their discoverability and top of funnel need to fix their product data. 👉 Follow Bijan Vaez if you sell on multiple channels and want strategies on how your products to actually get found 👉 DM me if your catalog is live but not converting — I can usually spot what's wrong fast 👉 Visit merchkit.com if you want your products discovered on every channel and every AI shopping agent

Experience

  • Founder & CEO at MerchKit
    Feb 2025 - Present · 1 yr 6 mos

    Building AI-native commerce technology that transforms how retailers and brands manage product catalogs, removing the bottleneck that limits growth. Our AI-powered platform eliminates the manual spreadsheet work that typically takes 3 weeks per product launch, reducing it to just hours to days. What Merchkit delivers: - 94% faster SKU onboarding with automated vendor data processing - AI-generated on-brand content and visuals that convert across channels - Automated syndication to Amazon, Wayfair, Google Shopping, and emerging AI platforms - Native optimization for AI search experiences (ChatGPT, Amazon Rufus) - 10x cost savings through workflow automation that frees teams for strategic work Merchkit serves ecommerce operations leaders at companies with 500 - 5M+ SKUs who are tired of being growth-limited by manual catalog processes. We turn catalog management from a bottleneck into a competitive advantage.

  • Venture Partner at Antler
    Apr 2022 - Present · 4 yrs 4 mos

    Connecting with the most promising new founders in Canada to provide them the support (team, network, financing) needed to build and scale their ideas. (Founders, message me to learn more!).

  • President at FractionalCTO.ca
    Sep 2018 - Present · 7 yrs 11 mos

    Helping a variety of early stage companies achieve their biggest milestones by auditing their IP and technical teams to surface what got them to this point and improving what they need to get to where they want to be tomorrow. Whether that is people, process, code, tooling or infrastructure, I jump in and get my hands dirty at every step.

  • EventMobi (16 yrs 8 mos)
    • CoFounder & Advisor
      Dec 2017 - Present · 8 yrs 8 mos

    • Co-Founder & CTO
      Dec 2009 - Dec 2017 · 8 yrs 1 mo

      Led the Product, Engineering & Design teams at EventMobi as we focus on being an incredibly innovative, efficient team. Bootstrapped to support 15,000 events with tens of millions of attendees in 70+ countries.

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    • Chief Technology Officer
      May 2020 - Apr 2022 · 2 yrs

    • Fractional CTO
      Mar 2019 - May 2020 · 1 yr 3 mos