Singapore
Bidhan is a Global C-Level Business Development professional with 20+ years of General Management and Business Development experience. Very well-versed in dealing with Sales, Marketing & Channel partners development across IT and Telecommunications industries. Over the last 20 years, he has a very rich & diverse experience across business transformation, mergers & acquisitions, and strategic planning as well as partner lifecycle management and stakeholder management. In his current role, he leads a diverse team of 70+ members covering direct sales, channel and inside sales and marketing. Using his track record of success, and diverse experiences across sales, marketing, planning and operations, he has gained the trust of customers and partners in South East Asia. Bidhan currently serves as the Regional Director & GM, SMB / Commercial & Distribution, ASEAN for Cisco Systems, which is a worldwide leader in internet networking. He is responsible for driving revenue and profit targets for the company in region in the Commercial Segment and maintain the company’s lead in Asia. He has a strong track record of driving revenue and achieving healthy profit margins, which is a trait of a successful management. His strengths are in leadership, and managing a large, cross-cultural team in the diverse Asia-Pacific region. His communication skills can bridge cultural divides and serve as the cohesive force keeping the team intensely focused on achieving any goal. Bidhan possesses an Executive MBA from Harvard Business School, also done his MBA (Marketing & Finance) in IFIM Business School in Bangalore, India and a BS in Chemistry. People with clarity and decisiveness are the main traits of a leader and those skills are deeply entrenched in his personality.
Responsible for the strategy for all partner sales and co-selling with the AWS Enterprise and SMB field sales teams. Lead a team that are responsible for the overall success of AWS partners. Owns the development and execution of the all-inclusive partner strategy for Enterprise and SMB across SI, MSP, VAR, and ISV for ASEAN markets.
Accountable for driving profitable and sustainable growth for Cisco’s Commercial & Small Business segments in the Asia Pacific, Japan & China regions. As the Segment Leader, I was responsible for developing and executing go-to-market strategy across a portfolio of large, midsize, and SMB customers representing over $2.5B USD in annual product and services revenue. Through a diverse team of 300 extended team members, I focused on driving digital transformation, operational excellence, seamless partner collaboration, and the realization of customer value. ✓ Developed and drove differentiated strategies unique for each customer sub-segment (Commercial Select, Midmarket & SMB), encompassing customer, partner, marketing, and digital-led initiatives. ✓ Accelerated Partner-led business by focussing on Partner Profitability, Certification Upgrade & Coverage.
He is responsible for executing Customer & Partner-led selling motions while maintaining customer touch & success. An executive sponsor for a number of regional programs and an effective speaker for various SMB industry forums namely in the US-ASEAN Business Council. Achievements include achieving a consistent YOY growth in the last six consecutive quarters, delivering growth equivalent to 3 times of the market growth. Managed to elevate his segment to be the fastest growing in the region. Created a culture of a high-performance team. Managed to create new ways of connecting with clients through non-conventional customer acquisition and reach strategies using the “no/low” touch sales motions. Also, through his involvement, the company built new partner capabilities that help build new routes, partner types and consumption models leading to a 33% increase in partner activations. Recognised as the "People Leader of Year 2018" (amongst the top 5% of People Leaders worldwide) for his exceptional achievements for Cisco Systems.
Headed all lines of Services business for the ASEAN Region. The group that he managed delivered revenue and profitability targets for overall Services business and during his tenure as a Regional Director, he formulated strategy for ASEAN Services that helped the team visualize long-term focused strategies, and initiatives. Developed and established the organization design for ASEAN Services to capture different waves of opportunities in the market. Maximised Cisco’s wallet share considerably by aligning the best talent to key growth areas. He also helped create a culture of competence, expertise, and leadership amongst the team members.