Ho Chi Minh City, Vietnam
. I hold a Bachelor's degree in Information Technology from the Industrial University of Ho Chi Minh City and a degree in Graphic Design from the HCMC University of Fine Arts. . I am skilled in combining design artistry with technology to effectively convey ideas through visuals. I utilize a diverse range of design elements to achieve compelling artistic effects. With over 15 years of experience in the creative design industry and more than 5 years as an Art Director for TV commercials, viral clips, and images, I have a proven track record. I have held Art Director positions at two digital agencies and a production house. . I have successfully contributed to projects for renowned brands, including: FGCG: Vinamilk, Acecook, Durex, Romano, Omo, Laurier Maxkleen, Carrie Junior... F&B: Domino's Pizza, The Company Pizza, The Coffee House, Cozy... Tech: Grab, HTC Mobile, Brother, Sony, Chotot, Mitsubishi, Honda...
. Design Team Management: Lead and directed the design team, overseeing creative processes and ensuring project deadlines were met. . Digital Content Development: Consistently generated and developed innovative ideas and concepts for digital content campaigns. . Creative Ideation: Contributed to brainstorming sessions and concept development for various projects. . Point-of-Sale Design: Created visually compelling designs for Point-of-Sale Materials (POSM). . Client Collaboration: Successfully collaborated with clients such as Durex, Strepsil, Enfa, Finish, and Gaviscon to deliver impactful design solutions.
. Art Director/Creative Lead/Co-Founder . Concept Development: Generated innovative ideas, concepts, and storyboards for viral clips. . Creative Execution: Developed creative concepts for shoots, shooting boards, and sketch storyboards. . Project Management: Proposed project plans and production proposals, ensuring smooth execution. . On-Set Oversight: Provided artistic direction and oversight during film shoots. . Client Experience: Grabfood, Domino pizza, KFC, Lotte, Acecook, Cozy, CJ Food…
. Team Leadership: Led the design team, managed workflows, and oversaw the quality of design outcomes. . Campaign Development: Created creative concepts for new product launches and seasonal campaigns. . Creative Execution: Developed shooting concepts, storyboards, and ensured quality control throughout the production process.
. Team Leadership: Managed and directed the design team, overseeing workflows and ensuring project deadlines were met. . Creative Concept Development: Generated innovative ideas and concepts for social media campaigns. . Quality Assurance: Maintained high design standards and quality control throughout the creative process.
. Oversaw design teams in both North and South regions, developing creative key visuals and brand guidelines. . Generated innovative concepts for viral clips and shooting concepts. . Maintained quality control standards in collaboration with production houses. . Designed user-friendly websites, landing pages, and product websites aligned with UX/UI principles.