Mesa, Arizona, United States
I partner with small and growing businesses to help them show up clearly, consistently, and confidently, both online and in person. My work blends organic social media strategy, short-form video, Shopify website builds, and visual merchandising to create cohesive brand experiences across every touchpoint. Whether I’m building a content calendar, restructuring a storefront, styling in-store displays, or refining brand messaging, my focus is always the same: thoughtful execution that feels aligned, polished, and true to the brand. I specialize in organic social media and short-form content across Instagram and TikTok, helping brands translate their personality into platform-native storytelling that builds trust and connection. My approach prioritizes strong hooks, clean visuals, brand voice alignment, and content that encourages meaningful engagement, not just views. Beyond social, I support e-commerce and in-store execution. I’ve led full Shopify website builds, platform migrations, collection restructuring, and ongoing product organization, ensuring digital storefronts are intuitive, on-brand, and scalable. I also bring hands-on experience in visual merchandising, styling, and launch execution, helping physical spaces reflect the same clarity and cohesion as digital channels. My background includes in-house roles, long-term operational leadership, and contract-based marketing support, giving me both strategic awareness and practical, roll-up-your-sleeves execution. I’m highly organized, collaborative, and comfortable owning projects from concept through completion. Most of my experience has been with boutique retail, coffee, lifestyle, and small business brands, though I’m always excited to support founders who care deeply about how their brand feels and functions. If you’re looking for a creative partner who can step in, bring clarity, and execute with intention, I’d love to connect!
Work directly with small, lifestyle-driven businesses to support brand execution across social media, Shopify, and in-store presentation, strengthening brand presence in both digital and in-person experiences. • Plan, film, edit, and publish organic social media content across Instagram and TikTok from concept through execution • Write captions, refine brand voice, and maintain visual consistency across platforms while using trends and platform insights to guide content direction • Collaborate directly with founders and teams to support content calendars, seasonal launches, and campaign rollouts with clear execution and follow-through • Build and update Shopify storefronts, organize collections, upload products, and improve site navigation and presentation to create clean, easy-to-shop experiences • Design and install in-store displays and pop-up setups, focusing on layout, product flow, and cohesive brand presentation • Step in where brands need support, including content creation, website updates, merchandising, or activation prep
Operate a multi-platform resale business managing sourcing, pricing, merchandising, and fulfillment across Poshmark, Ebay, Mercari, Depop, Curtsy, Amazon and Etsy. • Research brand demand, sizing trends, pricing patterns, and marketplace performance to guide buying decisions and maximize sell-through • Create styled product photography and write clear, search-optimized listings to improve visibility and drive conversions • Manage inventory organization, order fulfillment, packaging, shipping, and customer communication to ensure a seamless buyer experience • Monitor listing performance and test pricing, keywords, and presentation strategies to refine results across platforms
Led day-to-day brand execution across digital and in-store channels for a boutique retail business. • Managed organic social media across Instagram, TikTok, and Facebook, overseeing planning, posting, and engagement • Built and maintained content calendars aligned with seasonal campaigns, launches, and in-store promotions • Created and edited short-form, trend-based video content for TikTok and Instagram Reels • Strengthened brand visibility and audience engagement through consistent, on-brand storytelling • Executed email and SMS campaigns to support retention, product drops, and promotional initiatives • Maintained and updated Shopify storefront, including product descriptions, visuals, and seasonal merchandising • Partnered with in-store teams to execute cohesive visual merchandising and brand presentation
Founded and led a women-focused brand centered on community, entrepreneurship, and small business connection. • Built and managed organic social media presence across Instagram and TikTok to grow brand awareness and engagement • Developed promotional content, campaigns, and event-based marketing initiatives to increase visibility • Planned and hosted community events designed to connect and support local small business owners • Managed online inventory and third-party marketplace listings, overseeing product presentation and fulfillment • Maintained cohesive brand messaging and visual identity across digital platforms and in-person experiences
Led permitting operations for telecommunications and construction projects across multiple jurisdictions. • Managed end-to-end permit application processes, including research, documentation, submission, tracking, and approval • Identified required permits and regulatory requirements for new and ongoing projects • Served as liaison between clients, internal teams, and government officials to maintain clear communication and positive working relationships • Oversaw multiple active applications simultaneously, ensuring compliance, accuracy, and timely completion • Maintained organized tracking systems to monitor project status and regulatory deadlines