Greater Melbourne Area
Growth marketer with over 10 years experience across consumer, agency and professional services - deeply passionate about digital marketing and making a positive social impact. 🌏 My career started out with a 10 year stint as an elite golfer. Some highlights include being on the Victorian Women’s State Team and representing Australia at the Australian Youth Olympic Festival. Although I experienced some incredible highs, the journey of being an elite athlete taught me many valuable lessons about mindset, resilience and high performance. Whilst I was an ambassador for a golf apparel company, I discovered my passion for social media. Shortly after, I founded a blog - which to date has over 450,000 followers across Facebook, Youtube, Instagram and Tiktok (@biancainmelbourne). My hobby soon turned into a business, working with tourism boards and international brands to drive brand awareness and real business impact. Most recently, I took care of the global influencer community at Who Gives A Crap - We sell good looking, forest friendly toilet paper, paper towels and tissues and we donate 50% of our profits to help build toilets for those in need. To date Who Gives A Crap has donated more than $10 million to fund sanitation projects in the developing world. 🧻 💬 Let’s chat about: • The creator economy • Profit for purpose businesses • Growth marketing • Creating a life full of meaning and purpose • The most delicious dish you’ve ever had or the best spot for a walk 📝 Got an idea, question or simply want to have a chat? Let's connect at [email protected]
The Lonely Planet Correspondent Network is a global collective of passionate travelers sharing on-the-ground insights, stories and firsthand perspectives. Hand-selected by our social team, each creator leads with curiosity and a passion for meaningful travel, helping others explore the world on their own terms. No gatekeeping here. Thrilled to be a part of the 2026 founding class (25 creators in total), which spans over 20 destinations and areas of expertise. Every correspondent has been trained in the Lonely Planet writers’ manual, the source of truth they have turned to for decades to inform their iconic guidebooks.
“Bianca in Melbourne” is home to a community of over 470,000 users across Instagram, Tiktok, Youtube and Facebook. We have proven experience in creating engaging (and sometimes even viral 👀) content that inspires connection and drives support for local businesses. We combine the power of storytelling and social media to share the most exciting experiences Melbourne has to offer. We partner with a range of Tourism, entertainment and hospitality businesses to drive results in: • Social media management and consulting • Paid social media advertising • Influencer management • Content creation To date, we have donated over 2500 meals for people in need and additionally raised $6,000 for the Good Friday Appeal. Past and present clients include Visit Victoria, Australian Open, Melbourne City Council, RedBalloon, Visit Ballarat, Melbourne Royal Show, Chadstone Shopping Centre, Village Cinemas, American Express, Hellofresh, San Churro and more.
Who Gives A Crap makes toilet paper that’s good for the planet, good for people and good for your bum. We're B Corp™ certified for the highest standards of social and environmental impact. All of our products are made from 100% recycled paper or bamboo and we also donate 50% of profits to help support clean water and sanitation services for the billions of people who don't have proper access. To date we’ve donated more than $10.8 million AUD to fund sanitation projects across the world. 🌍
National Marketing Lead for Deloitte Australia’s consumer products and retail portfolio. I was responsible for the strategy and implementation of campaigns across numerous channels including web, email, social media and events. As part of this role, I worked directly with senior partners/clients to create unique experiences and generate digital leads. 🏅 Firm recognition included: • 2021 Inspiring Women Program • 2020-2021 Unleashing Social Leaders pro bono project • 2020 Deloitte Fundraising team member for the OzHarvest CEO Cookoff • 2019 speaker at Deloitte's State of the State event 🚩 Flagship campaigns included: • Future of Food • Retail Study Tour • Societal Impact and Purpose • Automotive Industry Overview
89.9 TheLight is Positive Radio - a community radio station dedicated to bringing you positive, safe, family friendly, 100% clean content and a whole lot of fun. My responsibilities included: • Fostering collaboration between marketing and fundraising teams to deliver impactful communications for listeners • Project managed marketing campaigns and fundraising appeals via events, web, email marketing and direct mail • Led the community grants program and built relationships with local councils and community groups